Content Marketing Institute

OCTOBER 12, 2017

As a marketing leader, you’re faced with a crushing number of marketing technologies to consider: almost 5,000 of them, falling into some 75 categories. When it’s time to consider new technology, how on earth do you know what all to consider? B2B Marketing Academy co-founder Peg Miller has some guidance.

New Markets 85

New Markets New Technology Marketing Marketers 85

Adobe Experience Cloud Blog

JULY 30, 2018

Statista projects that the VR market will grow to $40 billion in two years’ time. That’s quite a lot of cash for such a new market. Consumers are eating up their chance to escape to new worlds and developers are delighted to create them. You move around, looking for the perfect place to wedge in some new piece.

Thought Leadership 92

Thought Leadership Marketing Marketers Entertainment 92

SmartBrief - Marketing

SEPTEMBER 25, 2023

Using a tool or new technology without understanding its purpose is usually dangerous. Some modern marketers may feel that older types of marketing did not work, and new marketing (that has digital tracking) does work. It is not usually included in your attribution calculations either.

Marketing 52

Marketing Marketers Digital Marketing Customer Journey 52

Marketing Insider Group

JANUARY 10, 2022

So after 2 years of zoom meetings, many marketing leaders are looking into the best marketing events in 2022 as one of the best ways to stay on top of the marketing industry. Has there ever been a time when the marketing world has changed so much in such a short time? Location: New Orleans, LA.

Non-Profit 117

Non-Profit Marketing Marketers SEO 117

Content Marketing Institute

JULY 18, 2018

The lead account director for the content agency sidled up to the content marketing director and congratulated him. We’ve got a promotion and audience development plan, and the audience analytics dashboard ready.” The content marketing director smiled. “I Then, a new CMO joined the firm, and budgets were put on hold.

Content Marketing 62

Content Marketing CMO Thought Leadership Marketing 62

Content Marketing Institute

DECEMBER 20, 2017

After you put away the champagne flutes and flip the calendar to 2018, what will you set your sights on to take your marketing to the next level in the new year? One place to look for lessons is CMI’s two conferences – Content Marketing World and Intelligent Content Conference. What has 2017 taught you? Production.

Transform 111

Transform Marketing Marketers Content Marketing 111

Use Insider

FEBRUARY 16, 2022

Multichannel and cross-channel marketing leverage the fact that customers are persuaded in different ways and are present in more than one place at a time. Case Study 2: Samsung (Product-Based MultiChannel Marketing). When Samsung launched Galaxy Note 9 , it leveraged multichannel marketing liberally.

Customer 52

Customer CRM eCommerce Customer loyalty 52