Remove New Markets Remove New Technology Remove Product Remove Promotion
article thumbnail

What to Consider When It’s Time for New Marketing Technology

Content Marketing Institute

As a marketing leader, you’re faced with a crushing number of marketing technologies to consider: almost 5,000 of them, falling into some 75 categories. When it’s time to consider new technology, how on earth do you know what all to consider? B2B Marketing Academy co-founder Peg Miller has some guidance.

article thumbnail

What Is Market Share & How Do You Calculate It?

Hubspot Marketing

Put simply, that is market share. But how does that impact marketers? As marketers, it's important to understand market share so you know how your company ranks against competitors and can develop new marketing strategies to reach more potential customers. What is Market Share? Delight your customers.

Law 122
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Ecommerce Transformed Marketing 

Digital Marketer

It also developed social marketing through sponsored, promoted, or monetized content on social video apps like TikTok or YouTube. E-commerce gives small businesses a chance to compete with the marketing reach of much larger businesses. This can include freelancers, product testers, and so on. New Marketing Channels.

article thumbnail

What's a Competitive Analysis & How Do You Conduct One?

Hubspot Marketing

It also enables you to stay atop of industry trends and ensure your product is consistently meeting — and exceeding — industry standards. This information is critical for staying relevant and ensuring both your product and your marketing campaigns are outperforming industry standards. What is competitive market research?

article thumbnail

Why VR Matters for Marketers

Adobe Experience Cloud Blog

Statista projects that the VR market will grow to $40 billion in two years’ time. That’s quite a lot of cash for such a new market. Consumers are eating up their chance to escape to new worlds and developers are delighted to create them. Marketers are storytellers. As technology evolves, so does storytelling.

article thumbnail

The importance of digitalization for local businesses

Rock Content

The term digital transformation is used to refer to a process through which a business goes when technology becomes a priority in remodeling its way of functioning. As more devices and tools become available, it becomes easier and faster to provide quality services and products to your clients. Improve products and services.

article thumbnail

Why understanding the history of marketing matters today

SmartBrief - Marketing

Using a tool or new technology without understanding its purpose is usually dangerous. Some modern marketers may feel that older types of marketing did not work, and new marketing (that has digital tracking) does work. That is consumer advocacy or word of mouth.