Search Engine Land

JULY 11, 2023

Then again, recently, I saw this th read on Twitter with a reply from Amanda Natividad, VP of marketing at SparkToro: That made me think about why these strategies worked/works, and if they can be replicated again under what conditions. There’s definitely a science behind that, and it’s all about the market type.”

SEO 77

SEO Non-Profit Price Marketing 77

Martech

MARCH 6, 2024

Dig deeper: Email marketing 101: The five basics Prioritize your email list hygiene A few dozen bounces from non-existent contacts can kill your domain reputation. Each misplaced character, typo, or non-Latin character in English emails could be your downfall. You might wonder, will it be harder now to reach recipients’ inboxes?

Energy 103

Energy Non-Profit Real Estate Health 103

The CMO Survey

JUNE 18, 2020

Eighty-five percent of marketers report an increased openness among customers to their digital offerings and 84% believe customers place more value on digital experiences than before the pandemic, according to a Special Covid-19 Edition of The CMO Survey from Duke University surveying marketing leaders at for-profit U.S.

CMO 130

CMO Non-Profit Transform Customer Acquisition 130

Neil Patel

SEPTEMBER 3, 2020

To achieve profitable results with your Google Ads campaigns, you’ll need to have some concrete goals in mind. How many conversions do you need to be profitable? Transparency isn’t common with non-certified agencies; most agencies won’t provide this if clients don’t know any better.

Non-Profit 131

Non-Profit Advertising Advertisers Management 131

Marketing Insider Group

NOVEMBER 18, 2020

Senior leadership teams also expect marketers to demonstrate ROI of their marketing efforts, but this is extremely difficult as marketers feel they do not have the proper tools to do this. For other marketers, they feel senior management needs to focus more on customer insights rather than just on products and pricing.

Marketing Strategy 140

Marketing Strategy Finance Marketing Marketers 140

Marketing Insider Group

AUGUST 30, 2019

Senior leadership teams also expect marketers to demonstrate ROI of their marketing efforts, but this is extremely difficult as marketers feel they do not have the proper tools to do this. For other marketers, they feel senior management needs to focus more on customer insights rather than just on products and pricing.

Marketing Strategy 40

Marketing Strategy Marketing Marketers Whitepaper 40

Marketing Insider Group

AUGUST 30, 2019

Senior leadership teams also expect marketers to demonstrate ROI of their marketing efforts, but this is extremely difficult as marketers feel they do not have the proper tools to do this. For other marketers, they feel senior management needs to focus more on customer insights rather than just on products and pricing.

Marketing Strategy 8

Marketing Strategy Marketing Marketers Whitepaper 8