Customers.ai

FEBRUARY 7, 2024

Depesh Mandalia Founder & CEO at SM Commerce Twitter / LinkedIn Expertise: Facebook Ads, Entrepreneurship Depesh Mandalia stands out as a Facebook marketing wizard, driving over $100M in revenue with his keen ad strategies across diverse sectors.

Transform 103

Transform eCommerce Non-Profit Advertising 103

Martech

APRIL 6, 2022

You’ll see a popup that promises “access to the tools you need to better connect with your audience, grow your brand, and increase your profits.” The Topics to follow section is probably the most interesting element for marketers, in terms of potentially finding new people to follow and monitoring specific topics. Select a category.

Branding 106

Branding Non-Profit Finance Promotion 106

Martech

JUNE 29, 2023

Instead, you should focus on better sources for ideas, such as your customers, the people in your team (especially the most junior ones) and non-business fields. Yet, in 2021, they had raised profit by 20% with 17% fewer visitors than in pre-pandemic years. Why would you want to be the 1,000th company making short videos about shoes?

Non-Profit 114

Non-Profit Marketing Marketers Place 114

Martech

MAY 6, 2022

The innovative marketing approach is proving to be effective as revenue per launch has increased by 30% and gross profit per launch by 25%, compared to previous years. Coca-Cola’s campaign demonstrates that tech will invariably play a significant role in innovative marketing techniques.

Social Media Marketing 109

Social Media Marketing Non-Profit User-Generated Transform 109

Neil Patel

SEPTEMBER 3, 2020

To achieve profitable results with your Google Ads campaigns, you’ll need to have some concrete goals in mind. How many conversions do you need to be profitable? Transparency isn’t common with non-certified agencies; most agencies won’t provide this if clients don’t know any better.

Non-Profit 131

Non-Profit Advertising Advertisers Management 131

Avinash Kaushik

JULY 5, 2021

There is a sharper focus on Revenue/Profit. From there, it is a hop, skip, and a jump to, hey, am I getting all the credit I should for the Conversions being driven by my marketing tactics? Then, we’ll get back to Marketing incrementality. AKA: Attribution! This does sucks less. Notice a pattern. They are all paid ads.

Analytics 98

Analytics Non-Profit Marketing Marketers 98

Martech

MARCH 25, 2022

It is not unusual for organizations — whether they be Fortune 500 companies, mom-and-pop shops, churches, or non-profits — to face negative comments on Facebook. So, I have prepared an updated list of pro tips on how to handle the negativity.

Non-Profit 120

Non-Profit Management Promotion Digital Marketing 120

Search Engine Land

OCTOBER 13, 2022

Primal Malaysia Delivered 323% ROI for Easy Consulting How Rise Interactive Scaled Cross-Channel Results with Performance Marketing & Closed Loop Reporting How Our Agency Vivid Candi Increased Leads by 800% and Sold Out a 6-Figure Housing Product In 3 Months. How Mann Lake and NP Digital increased paid search revenue by 87% YoY.

Transform 24

Transform Non-Profit Fashion SEO 24

Bannerflow

JULY 30, 2020

Note: A good measure of non-digital campaigns KPIs for creativity would be a combination of ad-recall, ad-liking and campaign efficiency. Using multivariate testing, performance marketers can experiment with different copy, images, offers, colours, and CTA combinations. Data-driven sales with IKEA.

Shoppers 98

Shoppers Non-Profit Marketing Marketers 98

DIY Marketers

OCTOBER 20, 2022

A performance marketing agency relies on data, and the inability to track performance can quickly render a marketing campaign ineffective. Daniel Foley , Director of Marketing, SEO Stack. This shift to omni-channel marketing has been going on for quite a while. Consider Third Party Partnerships.

Marketing 108

Marketing Marketers CRM Law 108

Marketing Insider Group

NOVEMBER 18, 2020

Create a big data framework that’s aligned with your organizational and marketing goals. Segregate transactional and non-transactional data to determine which ones go under social analytics, performance management, decision science, and data exploration. Create Content that Addresses Your Customer Journey.

Marketing Strategy 143

Marketing Strategy Finance Marketing Marketers 143

Duct Tape Marketing

NOVEMBER 15, 2023

Over the last 13 years he’s worked with companies like Target, Jeeter and Shopify to implement performance marketing campaigns. Over the last 13 years, he's worked with companies like Target, Jeter and Shopify to implement performance marketing campaigns. Because it's not just on marketing. Like really vague.

CMO 63

CMO Law Non-Profit Promotion 63

Unbounce

NOVEMBER 2, 2023

And then I started this podcast called Brand on Purpose about four years ago, where I interview founders and leaders who do well by doing good because profit and purpose can coexist. 00:25:18] James Thomson: Maybe we can generate more of a profit P-R-O-F-I-T from using PRophet P-R-O-P-H-E-T. [00:25:27] So values are really important.

PR 98

PR Marketing Marketers Non-Profit 98

Marketing Insider Group

AUGUST 30, 2019

Create a big data framework that’s aligned with your organizational and marketing goals. Segregate transactional and non-transactional data to determine which ones go under social analytics, performance management, decision science, and data exploration. Create Content that Addresses Your Customer Journey.

Marketing Strategy 40

Marketing Strategy Marketing Marketers Whitepaper 40

Marketing Insider Group

JANUARY 10, 2022

I haven’t traveled overseas in a few years, so I only included one non-US event this year. But if you know of any “can’t miss” marketing events outside the US, please add a comment.). Best Marketing Events Happening in 2022. So, I included a few of those here as well. Registration is free!

Non-Profit 120

Non-Profit Marketing Marketers SEO 120

Marketing Insider Group

AUGUST 30, 2019

Create a big data framework that’s aligned with your organizational and marketing goals. Segregate transactional and non-transactional data to determine which ones go under social analytics, performance management, decision science, and data exploration. Create Content that Addresses Your Customer Journey.

Marketing Strategy 8

Marketing Strategy Marketing Marketers Whitepaper 8