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How to Convert Anonymous Website Visitors into Leads

Customers.ai

Trigger a cart abandonment email offering free shipping or a discount code. Example 2 : Visitors who download gated content like whitepapers or eBooks. Their email features the product image, a one-click Complete My Purchase button, and free shipping as an incentive, making it easy for customers to finish their transactions.

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Trigger-Based Email Marketing: A Step-by-Step Playbook to Accelerating ROI

Customers.ai

Their abandoned cart email highlights the product left behind, includes a clear CTA to return to the cart, and sometimes sweetens the deal with free shipping. Try it Free, No Credit Card Required Start Your Free Trial Important Next Steps See what targeted outbound marketing is all about. See Who Is On Your Site Right Now!

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How To Get A Positive Return On Your Marketing Investment

Marketing Insider Group

You can go a step further by making sure this content (whether a blog post, a whitepaper, or a landing page) targets prospects that are closer to making a purchase, i.e. further “down the funnel.” By doing this, you’re marketing to prospects that are the easiest to access and the most likely to convert. Top Your Competitors.

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15 High-Converting Lead Capture Tactics to Turn Maybe to Yes

Customers.ai

If youre a B2B brand, whitepapers that offer advanced industry insights can work well. Limited-Time Discounts : Offer a percentage off (like 10-20%) or free shipping, but tie it to a deadline. Free Shipping : Before you go, get free shipping on your order for the next 2 hours! Example: Free shipping ends in 3 hours.

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199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Here are 199 Digital Marketing Stats to drive your marketing strategy… Content Marketing Stats. On average, inbound marketing overheads 62% less per lead than outbound marketing, which is more traditional. 79% of B2B buyers share white papers with their coworkers. So without further ado.