Martech

JUNE 3, 2024

At its core, personalization taps into five fundamental human motivations that help brands acquire and retain customers. Relevance and personal connection We all seek to feel understood as individuals. Dig deeper: How to boost marketing engagement with behavioral science triggers 2.

Customer loyalty 116

Customer loyalty Personalized Marketing Customer Shoppers 116

Martech

DECEMBER 28, 2021

Marketers will adapt their e-commerce strategies to be more personalized, simplify their customer data and marketing stack, incorporate shoppable ads and even retrain their in-store associates to better accommodate digital-first shoppers. The future of e-commerce will be driven by personalization. Simplified stack.

Retail 138

Retail Shoppers Manufacturing eCommerce 138

Martech

JANUARY 12, 2022

Call it a concept or a buzzword, zero-party data provides another avenue to personalize marketing efforts. A marketer will have a better sense of what a customer likes via the zero-party route, rather than trying to guess what they will buy next based on what they bought last. We just don’t use it that well.”

CMO 127

CMO eCommerce Shoppers Retail 127