Sprout Social

NOVEMBER 19, 2018

Although online shopping habits have evolved and led to sales that are diffused throughout the holiday season, there’s no doubt Black Friday and Cyber Monday are still major tentpole events. Retailers know how important the lead-up to holiday is for planning and executing on marketing campaigns and promotions.

Retail 109

Retail Tentpole Shoppers PR 109

Rock Content

NOVEMBER 16, 2017

Because of its clear value to the community, the missing persons page was heavily promoted. “We Schwartz said the missing persons page helped the ABC13 staff go a step beyond the typical journalist’s role as an observer. They wanted to help, and this is one of the ways they were able to do that,” she said. It was really easy.

Tentpole 40

Tentpole User-Generated Management Place 40

Litmus

SEPTEMBER 17, 2020

So that end of quarter promotion may not be the best one. Focusing on splashy, interactive, tentpole campaigns is tempting, but more often than not, simple interactivity in key lifecycle campaigns will drive user engagement and business goals at the same time. Work on a proof of concept. The good news? Everyone can go agile.

Tentpole 67

Tentpole eBook Email Marketing Place 67