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MarTech’s Email Marketing Periodic Table: Manage deliverability and optimization like a scientist

Martech

Compliance has emerged as one of the most essential factors to consider in your email marketing strategy, especially in the face of growing privacy and accessibility concerns. In the United States alone, 16 different states are currently trying to create privacy laws as of May 2021. Compliance. Experimental.

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PPC 2022 in review: Performance Max, Apple Search, chaos at Twitter, and more

Search Engine Land

Google had to tighten their policies surrounding explicit content after Reuters found illicit ads advertising liquor, sex toys, and high-risk investments. But Google users concerned about privacy and security may be happy to know that Google updated their My Ad Center features to allow for more control. attorney general Karl Racine.