The Marketing Operations Leader

JANUARY 14, 2025

UTM parameter management. The 7-P Marketing Operations Assessment Guide Marketing Operations is the backbone of any successful marketing team, but how do you know if yours is truly optimized? 📊 Data Management: Including data strategy, data engineering, data pipelines, AI-driven data quality, and AI-supported data governance.

Marketers 130

Marketers Marketing Customer Journey Analytics 130

Martech

JANUARY 27, 2025

SEO agencies are perfectly positioned to expand their services to include website management. By offering website management alongside SEO, agencies can build new revenue streams, potentially including reselling site hosting. These factors matter a lot for SEO success, but theyre also central to effective website maintenance.

Management 120

Management SEO Finance Energy 120

Martech

JANUARY 3, 2025

Understanding the real costs of events and how to manage them effectively is the difference between a successful conference and a budget nightmare. When planning a conference, most teams start with the big-picture items: venue, food and beverage and production. It affects everything.

Logistics 121

Logistics Food Entertainment Finance 121

The Marketing Operations Leader

JANUARY 27, 2025

Tech stack integration for seamless operations : Explore advancements in tech stack integration and data management for optimal CRM and ESP functionality. Save my spot Your 90 Day MOPs and RevOps Plan - Template Included The first 90 days can make or break your next job. Share early results and refine long-term plans.

CRM 130

CRM Email Marketing Traditional Marketing Management 130

Martech

JANUARY 2, 2025

AI powering connected RMN experiences The goal of successful RMNs is to improve the shopping experience for customers. Dig deeper: Retail media networks: What you need to know Hybrid retail media programs As more retailers plan to start and improve media programs in 2025, many will want hybrid models.

Retail 120

Retail Transform Advertising Advertisers 120

Martech

JANUARY 2, 2025

In a presentation at the Fall MarTech Conference , Melissa Reeve discussed the “middle-out” strategy, a way to drive successful change in marketing. For example, Reeve says, many marketing organizations roll out marketing technology without a change management mindset in mind. Do you have a change management frameworks?

Management 121

Management Transform Finance Communications 121

Hootsuite

JANUARY 10, 2025

Once upon a time, there was this magical beast called data that social media managers slayed. We sat down with Vancouver-based digital marketing manager Leeann Froese of Town Hall Brands for expert insight on every chapter of data storytelling. 5 examples of successful storytelling with data 1.

PR 124

PR Communications Management Food 124

Marketing Insider Group

JANUARY 27, 2025

Managing pay-per-click (PPC) campaigns effectively demands expertise, time, and precision. Many businesses choose to outsource PPC management to marketing agencies for a strategic edge (and much more). Businesses save time by delegating PPC management to professionals.

Management 113

Management Advertising Advertisers Market Trends 113

Martech

JANUARY 7, 2025

Prompt: List out in top five bullets what a martech manager would contribute for a large event. A martech manager plays a crucial role in the success of large events by leveraging technology to enhance marketing efforts. For this prompt, try selecting the marketing manager persona. Answer: Certainly!

Key Performance Indicator 108

Key Performance Indicator Logistics Marketers Marketing 108

Businesses Grow

JANUARY 15, 2025

Some of the items we discuss: Why enterprise-level AI integrations will finally begin to drive ROI The human-driven opportunity of experiential marketing Why brand communities are the new media Why marketing success might depend on change management How marketers will overcome a pandemic of dull … and more!

Marketers 112

Marketers Marketing Email Marketing Branding 112

Hubspot Marketing

JANUARY 13, 2025

Jokes aside, while studying to acquire my project management degree, I found an instructive note in the PMBOK guide. The guide , which is a go-to source for project managers, warns that no project should be without a WBS. For this project, the top level is a marketing conference plan. It is manageable.

Law 115

Law Management Communications Product 115

Marketing Insider Group

JANUARY 13, 2025

Thats where combining your CRM ( customer relationship management ) and marketing strategies can make a difference. Understanding CRM and Marketing Integration Connecting your customer relationship management system and your marketing tools creates a seamless data flow between sales, customer service, and marketing efforts.

CRM 122

CRM Transform Marketers Marketing 122

Martech

JANUARY 22, 2025

Business owners, managers and digital service providers often face a simple yet complex question: “How much will this cost?” The way you scope a project can directly impact its success. Separating these from the core deliverables allows both you and the client to prioritize and manage costs effectively.

Price 121

Price eCommerce Education Management 121

Sprout Social

JANUARY 15, 2025

Current reports say that TikTok plans to completely shut down its application in the US after the ban goes into effect, impacting both individuals and businesses. Repurpose TikTok content and campaigns Repurpose content and campaigns you planned to post on TikTok for use on alternative platforms. Last updated January 15, 2025.

Branding 124

Branding Law Influencer Marketing Communications 124

Martech

JANUARY 30, 2025

AI is reshaping marketing, but jumping on every new tool isnt the path to success. Dig deeper: How to reframe AI adoption to focus on outcomes, not tools AI readiness: Setting your team up for success Being AI-ready means more than just having the technology. Heres how to adopt AI with purpose and impact.

Marketers 117

Marketers Marketing User-Generated Analytics 117

Martech

JANUARY 14, 2025

There will be a lot more algorithmic media plans, especially in the draft stages. As we head into 2025, marketers will face pressure to adopt and experiment with AI, but its success depends on a solid data foundation. The stronger the data, the more intuitive, connected, and precise marketing experiences.

Advertising 128

Advertising Advertisers Transform Shoppers 128

Hubspot Marketing

JANUARY 8, 2025

If applicable, a transparent pricing section explains different plans and pricing tiers to help potential customers understand their options. So with all these qualities in mind, let's review some of my favorite examples of successful SaaS landing pages. Scalability Aspects: SaaS offerings are known for scalability. Less busywork.

Price 113

Price User-Generated Finance eCommerce 113

SocialPilot

JANUARY 27, 2025

A B2B social media strategy is a carefully crafted plan that businesses use to connect, engage, and convert other businesses through social media platforms. Its about having a well-thought-out plan that connects your goals, audience, and content to achieve measurable results. Are they founders, managers, or directors?

Thought Leadership 97

Thought Leadership Whitepaper User-Generated Price 97

SocialPilot

JANUARY 6, 2025

That said, acquiring and managing these reviews isnt easy. However, manual review management is fraught with several challenges. Respond Promptly Lastly, manual review management is susceptible to human error, such as typos, incorrect information, or missed reviews. Thats where Google review automation comes in.

CRM 110

CRM Management User-Generated Price 110

Hootsuite

JANUARY 14, 2025

You need a Facebook Business Page to run Facebook ads, open a Facebook shop , or create a Facebook Group managed by your brand. Bonus: Get a free social media strategy template to quickly and easily plan your strategy, track results, and share with your boss, teammates, and clients. Then, show off your results in beautiful reports.

Analytics 111

Analytics User-Generated Social Media Marketing Management 111

Martech

JANUARY 28, 2025

Success means moving beyond unreliable metrics like view-through conversions and focusing on measuring clicks and cross-channel impact directly driven by CTV. Resources needed for B2B CTV campaigns It’s crucial to understand the resources you’ll need to run successful (or even conclusively unsuccessful) CTV campaigns.

Branding 114

Branding B2C Advertising Advertisers 114

Hubspot Marketing

JANUARY 20, 2025

Start Your Root Cause Analysis With Our Free Template Marketers experienced in project management know its important to monitor your systems and take an honest look at things when they break down. We reviewed hiring and onboarding data and saw how fast managers pushed to hire. What is the 5 whys approach for a root cause analysis?

Management 122

Management Place CMO Energy 122

Martech

JANUARY 24, 2025

From cutbacks to investment In my last post, I stressed how important it is for marketers to have a backup plan. This plan should help them deal with possible downturns. What’s our measure of success and what do we do with low-performing channels? This column will tackle that last point this time.

Non-Profit 129

Non-Profit Marketers Marketing Finance 129

Martech

JANUARY 30, 2025

Marketing teams are facing a growing challenge: despite being packed with talented experts who excel at hard skills like data analysis and campaign management, they’re struggling to stay competitive. These “soft skills” are now critical to overcoming internal dysfunction and driving long-term success. Tensions rise.

Transform 113

Transform Communications Management Promotion 113

Hubspot Marketing

JANUARY 17, 2025

For example, rather than sending marketing content to all marketing people, we wanted to be able to pinpoint when a specific marketing manager at a specific company is ready to build their influencer strategy for this specific upcoming product launch. AI learns by doing, and getting it into the hands of users was critical to its success.

Transform 129

Transform CMO Influencer Marketing Education 129

Hubspot Marketing

JANUARY 16, 2025

These pieces of content were tracked and analyzed to gauge their success, but all using unique measuring sticks. With your own tailored content scorecard, you can create a data-driven process for measuring your individual content marketing success. Content scoring is the process of measuring the success of your content marketing.

Analytics 125

Analytics SEO Price User-Generated 125

Buffer Marketing

JANUARY 13, 2025

Additionally, Buffer’s social media manager, Lindsay Ashcraft , highlights a broader trend: people seeking private communities where they feel comfortable participating. Matt shares that, “ the rise of native AI tools within social media platforms will empower social media managers and creators.

Gen Z 131

Gen Z Transform User-Generated Analytics 131

Hubspot Marketing

JANUARY 17, 2025

Initially, I felt completely overwhelmed until I sat down and created a detailed action plan. That experience taught me the true power of structured planning. In my experience, an action plan is crucial when it comes to marketing. In my experience, an action plan is crucial when it comes to marketing. Dont skip a step.

Marketers 86

Marketers Marketing Marketing Plan Fashion 86

Buffer Marketing

JANUARY 22, 2025

" Plus, you’ve got a secret weapon — the tried-and-tested advice of successful creators who have been there, done that, and got the blue check (or Top Voice badge). Let’s start building your plan — and your following. “What’s your main reason for creating content?

Gen Z 117

Gen Z Analytics Fashion Management 117

Buffer Marketing

JANUARY 29, 2025

There's a lot you can do to boost your chances of success on social media — optimize your content for engagement, find your perfect posting times, master the art of thumb-stopping hooks. But even these smart tactics don't guarantee success. And guess what? Now we have some data to back this up.

Entertainment 119

Entertainment Management Social Media Marketing Marketers 119

Sprout Social

JANUARY 16, 2025

As Matthew Liotti, Brand Content Manager at Crayola, put it, We like to remind people were a 120-year-old brand thats still young and relevant. We sat down with Liotti to learn more about what it takes to build and scale an effective YouTube content strategy and are sharing key takeaways you can use to inspire your own plans.

Gen Z 86

Gen Z Key Performance Indicator PR Place 86

Buffer Marketing

JANUARY 20, 2025

Buffer helps you grow your following and boost engagement with planning, scheduling, and analytics tools.   Here is how our Social Media Manager, Mitra, does it. Save time with  Buffer Hashtag Manager , which allows you to save groups of hashtags to easily add to posts later with the Instagram first comment feature.

User-Generated 131

User-Generated Social Media Marketing Analytics Fashion 131

Chief Martec

JANUARY 2, 2025

Manageable? AI agents apply their own intelligence to decide which tools to call when without an explicit plan dictated to them by humans. Customer success AI agents include Decagon , MavenAGI , and Sierra.ai. varies from company to company. But nearly 1/3 also use an iPaaS/enterprise automation platform too. More or less.

Fashion 129

Fashion Transform CRM Product 129

Hubspot Marketing

JANUARY 22, 2025

Use that figure as a starting point for assessing your testing successes and failures. Knowing the destination can help you better plan the journey theyll take through your landing page. Another key part of planning your landing page journey is to establish a call-to-action. Refresh your lead pool. Fill out a form. Book a demo.

Place 126

Place User-Generated eBook Marketers 126

Buffer Marketing

JANUARY 30, 2025

So grab your notepad, open your planning app, or start a fresh Google Doc and let’s dive in. Anna Burgess Yang, a solopreneur & content marketer, talked about prioritization in terms of managing workload efficiently. Social media success isn’t about posting more—it’s about posting smarter.

User-Generated 106

User-Generated Education Analytics Thought Leadership 106

Sprout Social

JANUARY 30, 2025

Turn to this list when you need a fresh perspective on building a cutting edge marketing plan and real world examples of social-first strategy. The recipe for Verizons success is rooted in bold creative and taking big swings, while still folding in relatability and flexibility.

CMO 98

CMO Gen Z Thought Leadership Entertainment 98

Hubspot Marketing

JANUARY 22, 2025

The success you get from organic outlets just hits differently, and everyone can taste it with the right approach. Blend's Marketing Manager, Dan Stillgoe explained saying, Its true that you cant directly attribute leads or revenue from a podcast, but that's not its purpose. Its a win-win. Create content. Write the blog.

Gen Z 122

Gen Z Social Media Marketing User-Generated Inbound Marketing 122