Hootsuite

MAY 1, 2025

Influencer marketing campaigns are a multi-billion-dollar business , and each year, more and more savvy brands partner with influential social creators to drive revenue, boost visibility, and connect with motivated audiences. Key takeaways Influencer marketing campaigns that work are built on strategy, not just follower count.

Influencer Marketing 98

Influencer Marketing Affiliate Marketing Marketers Marketing 98

Martech

MAY 2, 2025

The marketing qualified lead (MQL) is one of the most widely used metrics in marketing but it’s increasingly under fire. MQL marks the border between marketing and sales silos The MQL was born a couple of decades ago when sales management realized customers increasingly use digital media to make buying decisions.

Non-Profit 83

Non-Profit Customer Journey Energy Customer loyalty 83

Buffer Marketing

APRIL 30, 2025

There’s always something new, trends move fast, and maintaining consistency can be exhausting. But here’s the good news: you don’t have to tackle it alone — and you certainly don’t have to spend a fortune. Detailed analytics can help in understanding post performance and user engagement.

User-Generated 106

User-Generated Analytics Fashion Management 106

Sprout Social

APRIL 29, 2025

And with LinkedIn incorporating short-form video into its platform, and growing at twice the rate of other formats, you should take it as a sign to add video to your LinkedIn marketing strategy. The good news? While these observations are unconfirmed, this suggests the platform is investing in video discovery and performance.

Thought Leadership 93

Thought Leadership Education Promotion Entertainment 93

Buffer Marketing

APRIL 29, 2025

I find myself wanting to buy a new product I’ve seen on Instagram at least once a week. What started out as a simple photo-sharing app has evolved into a powerful social commerce platform where you can show off your products, find new customers, and even make direct sales. much of Europe, and Asia-Pacific).

Gen Z 113

Gen Z Influencer Marketing Manufacturing User-Generated 113

Martech

APRIL 30, 2025

It is not just about maintaining high product quality and performance standards. Campaigns that made and fulfilled a specific promise achieved a 45% increase in market penetration and a 27% increase in market share, per a World Advertising Research Centre (WARC) study. Purpose and performance go hand in hand.

Branding 90

Branding Customer loyalty Price Communications 90

Sprout Social

MAY 1, 2025

We also explain Sprouts role as a LinkedIn marketing tool and how to use it to the fullest. How LinkedIn DMs can help your brand Whether youre looking to form new relationships, drive leads or better connect with your existing customers, LinkedIn messages can help you do it. LinkedIn DMs help you access these leads.

Management 101

Management B2C User-Generated Communications 101

Martech

MAY 1, 2025

YouTube has long been a go-to advertising platform for B2C marketers, but it’s often still a question mark for B2B brands. From video necessity to content strategy and production value here are the YouTube ad questions B2B marketers ask most, answered. Dig deeper: YouTube adds new shopping features to increase seller revenue 2.

Gen Z 113

Gen Z B2C Transform Millennials 113

Martech

APRIL 29, 2025

The updates offer richer AI, deeper personalization and new messaging channels. They also help marketing teams tighten their data hygiene and compliance and ease troubleshooting. We’ve reviewed the updates and identified 10 that will help marketing teams by delivering more intelligent automation, higher ROI and leaner ops.

Marketers 71

Marketers Marketing Analytics Customer 71

Hubspot Marketing

APRIL 30, 2025

Generally, the buyer journey will have three stages: Identification = pain and problem awareness Consideration = solution awareness Decision = provider aware Sometimes, its represented in a funnel, known as the marketing or conversion funnel. Some content can be shared with other marketing departments via email, for example.

SEO 111

SEO CRM User-Generated Education 111

Martech

MAY 1, 2025

The system integrates with platforms such as Databricks and Snowflake and includes a sandbox environment for safely testing new data sources. Lionfish Tech Advisors Aquarium is a market intelligence platform that combines large language models with input from its advisory team.

Law 74

Law Analytics Communications Management 74

Hootsuite

APRIL 30, 2025

Does using third-party scheduling tools actually hurt your performance on platforms like Instagram? Methodology To test whether third-party social media scheduling tools affect performance, I needed to design an experiment that would isolate this variable while keeping everything else as consistent as possible. Confirmation bias.

Retail 67

Retail Social Media Marketing Management Analytics 67

Backlinko

APRIL 29, 2025

Dorothy Edgar , SEO Manager at Cosmetify, shares more about her strategy: We also created new money pages to fit customer needs and gaps in our current website hierarchy. Validate Product Opportunities You can also use this research to gauge your buyers interest in a new product idea. This misalignment could mean missed opportunities.

eCommerce 80

eCommerce Food Shoppers Retail 80

Sprout Social

MAY 1, 2025

We also explain Sprouts role as a LinkedIn marketing tool and how to use it to the fullest. How LinkedIn DMs can help your brand Whether youre looking to form new relationships, drive leads or better connect with your existing customers, LinkedIn messages can help you do it. LinkedIn DMs help you access these leads.

Management 74

Management B2C User-Generated Communications 74

Exposure Ninja

MAY 2, 2025

Morgan dominate the headlines, they’re part of a much broader landscape including over 80,000 finance and insurance businesses competing for attention, trust, and market share. You need a digital marketing strategy that attracts the right leads, builds trust and authority, and scales with your firm.

Digital Marketing 52

Digital Marketing Gen Z Finance User-Generated 52

Exposure Ninja

MAY 1, 2025

In today’s challenging mortgage market, generating high-quality leads consistently is the difference between struggling and thriving. This webinar is designed for Marketing Directors and VPs at mortgage and financial services companies looking to dramatically improve their lead generation results. Who Is This Webinar For?

Transform 52

Transform SEO Marketing Strategy Analytics 52

Set Up

MAY 1, 2025

The CMO Spotlight offers an inside look into the minds and journeys of high-performing marketing leaders. the Chief Marketing Officer at Noble Food and Pursuits about how he prioritizes relationships and embodies the humanization of marketing. It's the humanization of marketing. Q2 | What is your superpower?

Food 59

Food CMO Transform Thought Leadership 59

Spiralytics

MAY 2, 2025

NucleausResearch ) In 2019, the global data visualization market size stood at USD 8.85 of marketers said that over 75% of their content this year was all about visuals. revealed that at least 20-50% of their overall content marketing strategy contained visual content. for every dollar spent. during the forecast period.

Transform 52

Transform Direct Mail Analytics User-Generated 52

Exposure Ninja

APRIL 28, 2025

As marketing leaders, this raises critical questions: How do we ensure our brands appear in these AI-powered search results? These product ads integrate with existing Google Ads campaigns, including AI-powered search ads, shopping, and performance max campaigns. For the first time, Google has experienced a drop in UK users 1.8

User-Generated 52

User-Generated SEO Entertainment Health 52

Hootsuite

APRIL 29, 2025

And Laura Moss is an experienced Content Marketer whos worked with a variety of large and small brands. Download now Best overall employee advocacy tool This is a great place to start if youre looking for a flexible, feature-filled employee advocacy tool that supports your overall social media marketing strategy and initiatives.

Price 58

Price User-Generated Thought Leadership Whitepaper 58

SocialPilot

APRIL 30, 2025

billion monthly active users world overit’s clear that Instagram is a fertile ground for marketers, especially in the realm of visual content like images, Reels, and videos. What does this mean for marketers? Heres a step-by-step process for writing ALT text for your new post on Instagram. But what about an existing post?

Transform 96

Transform User-Generated SEO Marketing Strategy 96

SocialPilot

APRIL 29, 2025

Take a few minutes to read new reviews and respond to them. This inconsistency can confuse new customers and weaken your brands credibility. SocialPilot allows you to highlight glowing customer feedback by integrating reviews into your marketing strategy. Additionally, it shows that your business cares about their opinion.

Management 59

Management Logistics User-Generated Place 59

MarketingOps

APRIL 30, 2025

Defining marketing metrics that matterand using them to tell stories about how marketing moves the GTM needle. For years, marketers have argued over the value of the MQL. To MQL or not to MQL. That is the question.

Whitepaper 130

Whitepaper Transform Analytics Place 130

Duct Tape Marketing

MAY 1, 2025

While many marketers chase rankings and expensive tools, they often overlook this free, data-rich platform that can radically enhance your search visibility, content strategy, and overall digital marketing performance. Kind of on a rant here about new SEO. Think in terms of presence, not just position. SEO is not dead.

SEO 76

SEO User-Generated Branding Analytics 76