Remove 2010 Remove Influencer Marketing Remove Millennials
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5 Trends for the Future of Marketing in 2020 and Beyond

Marketing Insider Group

Generation Z Will Influence Marketing More than Millennials. The marketing industry has been obsessed with Millennials for the past two decades. In fact, a Google search currently yields around 129 million results for the search term “millennials”, compared to only around 7.2 Source: [link].

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Influencer Marketing Strategies for All Generations

Girl Power Marketing

For years, well before adopting the moniker of influencer marketing, brands have sought endorsements from celebrities and people of note. Generations that came before Millennials, Gen Z and Gen Alphas—notably Generation X and Baby Boomers—can also be swayed by the right message from the right person at the right time.

Gen Z 52
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Influencer Marketing Strategies for All Generations

Girl Power Marketing

For years, well before adopting the moniker of influencer marketing, brands have sought endorsements from celebrities and people of note. Generations that came before Millennials, Gen Z and Gen Alphas—notably Generation X and Baby Boomers—can also be swayed by the right message from the right person at the right time.

Gen Z 52
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What’s Next? Reflections on #SXSW 2024

Businesses Grow

SXSW 2024 was a gathering of thought leadership, providing a glimpse of “what’s next” in media, technology, and marketing, among other topics. I’ve been attending SXSW since 2010. My first conference in 2010 represented the dawn of social media — unbridled excitement! Very useful.

Gen Z 132
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17 Marketing Trends You Need to Know for 2022

Marketing Insider Group

Images are already returned for 19% of searches on Google, and 62% of millennials say they are more interest in visual search than any other new technology. Gen Z Will Continue to Influence Marketing More Than Millennials. The marketing industry has been obsessed with Millennials for the past two decades.

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Diving Deep Into Marketing in Financial Services (My Takeaways)

Hubspot Marketing

These emails and their anonymous sender, Ope, are extremely popular among Nigerian Gen Zs and younger millennials. I believe FSPs can be more effective in their marketing if they adopt a similar mission-driven approach to running their businesses. For context, below is an example of an email from Cowrywise.

Marketers 136
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9 YouTube stats to inform your marketing strategy in 2019

Sprout Social

By 2010, YouTube was generating more than two billion views each day. As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. 3. Millennials prefer YouTube over TV.