Adobe Experience Cloud Blog

JUNE 6, 2011

As more and more data feeds in from prospects and current customers, marketers need to ensure the lead data they have is quality. Boost your data quality. Those who haven’t evolved past spreadsheets or homegrown databases may incur lower-quality data, which will result in poor lead generation.

Management 122

Management Marketing Mix Social Media Marketing Digital Marketing 122

Adobe Experience Cloud Blog

JULY 26, 2012

by Heather Watkins Being in customer marketing, I am always looking for new and better ways to identify and empower our most active customers. Enter the Marketo Champion program that was launched in June of 2011. We’ve now “inducted” 50 customers into the program and it has been an enormous success.

Branding 113

Branding Thought Leadership Marketing Marketers 113

Hubspot Marketing

MAY 1, 2017

There’s nothing worse than taking the time to produce something highly customized, only to find out you’ve sent it to someone who doesn’t have the decision-making power you need. Back in 2011, Coca Cola launched its famous "Share a Coke" campaign in Australia, bringing it to the U.S. 3) Coca Cola. Source: ShareaCoke.com. The Example.

Personalized Marketing 145

Personalized Marketing COS Branding Price 145

Martech

MAY 13, 2022

Here are some more compelling reasons why you should care about mobile marketing: There are nearly 15 billion mobile devices in the world and that number is expected to reach over 18 billion by 2025. Smartphone penetration is high across all ages and demographics.

Transform 126

Transform Gen Z Shoppers Retail 126

Marketing Insider Group

SEPTEMBER 15, 2010

While none of those ideas are bad at all, I have found it helpful to use the following 4 Cs to guide marketers on the journey to successful social media marketing. They are: Customers: something that is missing from many social media plans is the focus on customers. And once you have a customer, you need to keep them.

Whitepaper 85

Whitepaper Telemarketing Customer loyalty Social Media Marketing 85

Martech

JANUARY 3, 2022

The rapid proliferation of marketing software applications and the need for professionals to select, deploy and operate them, accelerated the prominence of the field and its practitioners. Here’s the full list: Marketing Operations Tasks Percentage of work Design, run, and optimize/test marketing campaigns 84.5%

Transform 120

Transform CMO Marketing Automation Platform Marketing 120

Markinblog

SEPTEMBER 16, 2021

It is used by almost 57,000 websites and takes almost 10% of the market share. Founded: 2011. Builderall is a cloud-based marketing platform with 30+ different tools and features that are dedicated to creating different types of websites, running marketing campaigns, and selling products and services at the same time.

Marketing 52

Marketing Marketers User-Generated Management 52