Marketing Insider Group

JANUARY 12, 2015

In B2C, marketers started in the traditional advertising side of the house where the game was all about reach and frequency. I have covered company culture before , but here we are going to talk about the main job of the CMO: building a customer-focused culture of content. Creating a company that focuses on helping over selling?

CMO 111

CMO B2C Entertainment Content Marketing 111

The CMO Survey

APRIL 19, 2019

The February 2019 CMO Survey finds CMOs preoccupied with the same imperative: growth. This finding exists across industries, with B2C services companies focusing most intently on market penetration for growth, spending on average 70.8% CMOs look to training to maintain a growth edge. The CMO Survey finds that 88.2%

CMO 100

CMO Transform Marketers Marketing 100

Marketing Insider Group

MAY 31, 2012

Last week I attended the 2012 Sirius Decisions Summit for the first time. Also look at Matt Heinz’s (@ HeinzMarketing ) 15 highlights and takeaways from the 2012 Sirius Decisions Summit and this Summit recap from Dan McDade (@ DanDade ). sds12 May 22, 2012 4:25 pm via TweetChat Reply Retweet Favorite @BrennerMichael Michael Brenner.

Inbound Marketing 81

Inbound Marketing Education Thought Leadership B2C 81

Adobe Experience Cloud Blog

FEBRUARY 29, 2016

Most marketers draft messaging targeting B2B or B2C. originates from mobile devices and about half of all internet traffic now flows through mobile apps, according to CMO Council. Ooyala reports that by mid last year, mobile video plays were up 74% from 2014, a phenomenal 844% from 2012. So how can you optimize for mobile ?

Thought Leadership 94

Thought Leadership B2C CMO Communications 94

Marketing Insider Group

JANUARY 14, 2014

100% It’s like customer experience by osmosis (moving from B2C to B2B). During this time, Forrester found that those companies who performed poorest in the Customer Experience Index also performed poorest in terms of stock performance. How important is customer experience for B2B companies?

Customer 101

Customer Entertainment Real Estate CRM 101

Sales Force: CMO

JULY 17, 2025

Buyers are smarter , journeys are messier , and expectations are higher — shaped by intuitive B2C touchpoints like Amazon and Netflix. But here’s the hard truth: most B2B companies are still personalizing like it’s 2012. To win today, personalization needs to go way beyond “Dear {{FirstName}}.”

Whitepaper 52

Whitepaper Manufacturing Energy Finance 52

The CMO Survey

FEBRUARY 27, 2019

The latest CMO Survey digs deep into marketers psyches and plans to understand how they are preparing to navigate an uncertain economic environment in 2019. Lets see what CMOs are thinking now. CMO optimism flags as business uncertainty increases Optimism among U.S. CMOs ranked their optimism on average at 57.0,

CMO 100

CMO Transform B2C Price 100