Use Insider

MARCH 10, 2025

Klaviyo and Salesforce Marketing Cloud are popular options for engaging customers via emails and SMS messages. Now that Klaviyo has rebranded to a B2C customer relationship management (CRM) system, theres even more overlap between what both companies do. Our platform also comes with an AI-powered customer journey builder.

CRM

Adobe Experience Cloud Blog

JUNE 1, 2015

Ever since 2012 there has been a vast tidal shift in the time spent on each marketing medium. A recent Flurry analytics report showed that in Q1 2012, mobile minutes per day were only 109 and TV minutes per day were 168, but just 2.5 Customer Journey. The web is now mostly accessed through mobile. Retargeting.

Thought Leadership

Adobe Experience Cloud Blog

APRIL 7, 2015

Facebook ads show a strong improvement in rates since 2012, but the numbers are in that same range. As a result, marketers need to start exercising control at the very beginning of the buyer’s journey by targeting ads specifically to audiences they deem most relevant. Customer Journey. Customer profile.

Thought Leadership

Martech

FEBRUARY 25, 2022

Target customers. B2B and B2C upper mid-market and enterprise marketing teams, supporting retailers, banks, insurance, e-commerce, education, travel, hospitality, media, manufacturing and entertainment. Some key customers are Cuisinart, Harlequin, PayPal, Republic Services, USO and Wiley. Target customers.

Marketing Automation Platform

Duct Tape Marketing

JANUARY 28, 2020

In helping people understand this back in like 2012, 2014, and even today, one of the lines that we draw is a line between marketing through video and relationships through video. And again, I don’t care whether this is B2B, B2C. I joined full time in 2011, and that was kind of when we went to market with it.

Real Estate