Remove 2012 Remove eBook Remove Inbound Marketing
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8 of the Top Marketing Challenges Marketers Face Today [New Data]

Hubspot Marketing

We've found there's no better combination than having an SLA and doing inbound marketing. According to this year's report, inbound organizations with SLAs are 3X more likely to rate their marketing strategy as effective compared to outbound organizations with misaligned marketing and sales teams. ( What Can You Do?

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Why You Need to Create More Landing Pages [Data + Tips]

Hubspot Marketing

More landing pages means more marketing collateral. The more landing pages you have, the more offers you'll have to fuel the rest of your inbound marketing efforts. Remember, content is the heart and soul of any successful inbound marketing strategy. webinars vs. ebooks vs. templates vs. videos, etc.)?

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Social Media Definitions: The Ultimate Glossary of Terms You Should Know

Hubspot Marketing

Ebook - An ebook is an electronic version of a book. However, most ebooks are not actually available in print (unless you print them). For marketers, ebooks commonly serve as lead generating content -- people must fill out a form to receive their ebook copy. These are typically published in PDF form.

eBook 145
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The Step-by-Step Guide to Improving Google Rankings Without Getting Penalized

Neil Patel

Penguin (April 2012): Targeted spammers and sites that buy unnatural links to boost their rankings. The reason is because visitors who search for informational keywords like: How to clear acne with home products How to install WordPress Make money online for free Free ebook download Top 10 free article spinners.

SEO 145
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The Ultimate Guide to Marketing Jobs

Hubspot Marketing

How many people are looking for marketing jobs, and what companies are looking for them? The Marketing Job Market. According to Monster , there were over 200,000 marketing jobs in the United States in 2012. But the marketing job market is increasing faster than anyone expected. Content Marketer.

PR 145
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Leveraging Industrial Content Marketing for Manufacturers—a Key Strategy for Lead Generation

Tiecas

Some refer to it as inbound marketing , which is a business methodology that attracts customers by creating valuable content and experiences tailored to them. That term was first coined in 2005 by HubSpot’s co-founder and CEO, Brian Halligan, and became popular around 2012.