Hootsuite

AUGUST 30, 2022

How do you adjust your marketing strategy to include Gen Z without turning away your existing audience, or worse, looking like you’re trying too hard? Here’s what you need to know about Gen Z to effectively market to this savvy, smart, and social-first generation. General Gen Z stats.

Gen Z 102

Gen Z Millennials User-Generated Marketing 102

Hubspot Marketing

OCTOBER 11, 2023

The Early Years The early years of social media (1970s - 1990s) laid the foundational elements of the platforms we know today. 1971 - Ray Tomlinson sent the first email, marketing the beginning of modern electronic mail. 1985 - America Online (AOL) is founded, and it lets users communicate online via email and messaging.

Gen Z 134

Gen Z User-Generated Transform Social Media Marketing 134

Hubspot Marketing

JANUARY 31, 2023

But are these changes enough to cause users to jump ship? And if so, what does this mean for your social media marketing? What does it mean when a social media platform "dies?" Typically, it means falling behind in several key areas — namely, user growth, engagement, and relevancy. Is Instagram dying?

Gen Z 130

Gen Z Millennials User-Generated Shipping 130

Hootsuite

JUNE 28, 2023

Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more. Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools. Common examples of dark social are: Private messaging apps (e.g.

Gen Z 120

Gen Z Analytics Social Media Marketing Law 120

Hootsuite

JANUARY 15, 2020

Understanding social media demographics —the different audiences that each platform has the potential to reach—allows you to: Reach the right audience. Fine-tune your marketing strategy. Simple: The best social media marketers know where their audience is. General social media demographics.

Gen Z 145

Gen Z Millennials User-Generated Education 145

Exposure Ninja

JULY 13, 2022

In 2012, SHEIN began running social media marketing campaigns with fashion bloggers for giveaways and advertising products on Pinterest, Facebook and Instagram. SHEIN has both a website and an app, and it appears that they are trying to drive desktop visitors towards the app by offering a 25% discount to app users.

Digital Marketing 52

Digital Marketing Marketing Strategy Fashion Shipping 52

Exposure Ninja

OCTOBER 2, 2023

Social Media Marketing Examples Social media can be used in a variety of ways to promote your business. Here are examples from some of the top social media platforms. Instagram Marketing Examples Instagram is a popular social media app that began as a photo-sharing platform.

PR 52

PR Marketing Marketers Promotion 52