Remove 2012 Remove Market Research Remove Whitepaper
article thumbnail

How B2B Buyers Really Use Social Media: Insights from the 2012 Buyersphere Report

Adobe Experience Cloud Blog

by Jon Miller The annual Buyersphere report from BaseOne , in conjunction with B2B Marketing, Research Now, and McCallum Layton, consists of interviews with B2B buyers who have made actual business purchases in the last 12 months. How Leading Brands Like Molson Coors Are Winning By Combining Social And Email to learn more.

article thumbnail

9 Places to Source Authoritative Stats for Your Content Marketing

Marketing Insider Group

.” Maybe you were never burned by using the first number you found, only to discover it’s from a blog post that points to an article published three years ago, which in turn links to a white paper from 2012, which referenced the original statistic in a 1998 university study.

Place 140
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

10 Social Media Challenges Your Business Must Overcome

Sprout Social

Departments like sales, human resources, product development and market research are launching successful campaigns. Downloads of a whitepaper or app. — Barack Obama (@BarackObama) November 7, 2012. In fact, social media’s influence runs deeper than customer engagement. For example: Newsletter sign-ups.

Transform 111
article thumbnail

36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

Social Media News + Matt Navarra Karissa Bell Sarah Frier Social Media Marketing Michael A. Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? His post covers everything from Facebook ads to internet marketing. Stelzner He is the founder of the Social Media Examiner blog.

article thumbnail

Leveraging Industrial Content Marketing for Manufacturers—a Key Strategy for Lead Generation

Tiecas

Some refer to it as inbound marketing , which is a business methodology that attracts customers by creating valuable content and experiences tailored to them. That term was first coined in 2005 by HubSpot’s co-founder and CEO, Brian Halligan, and became popular around 2012. Next, set clear goals for your content marketing efforts.