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This behavioral science principle can make your billboard go viral, here’s how

Hubspot Marketing

A 2013 study titled “ Extreme Rituals Promote Prosocially ” analyzed how expenses can increase religious donations. I think advertising executive Rory Sutherland puts it perfectly: “The meaning and significance attached to something is in direct proportion to the expense with which it is communicated.”

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Brand positioning guide: how to consolidate your company’s strength in the market?

Rock Content

This requires a review of strategic aspects related to neuromarketing , for example, which reinforce the company’s identity in its public’s imagination. In the distant year of 2013, the brand included an interactive showcase on its website so that users could virtually “try on” clothes and shoes.

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This day in search marketing history: February 25

Search Engine Land

Google Panda Two Years Later: The Real Impact Beyond Rankings & SEO Visibility 2013: A look at what happened to some Panda’s losers. Google: PageRank Dilution Through A 301 Redirect Is A Myth 2013: There was no more dilution of PageRank with a 301 redirect when compared to using a normal link.