Martech

APRIL 5, 2022

In 2014 it was 76%.) 60% of consumers find the topic of diversity and inclusion to be important – Highest among parents with kids 2-12 (78%), African-Americans (80%), and younger generations (76% of Gen Z and 72% of millennials compared to just 46% of boomers). A big improvement. Forrester ). Audience acquisition and loyalty.

Gen Z 109

Gen Z Millennials Customer Acquisition Advertising 109

Sprout Social

FEBRUARY 27, 2017

Statista recorded new Twitter users grew by 43 million year over year in 2014, but only by 9 million in 2016. On the other hand, new Instagram users increased by 150 million year over year in 2014 and has since successfully grown by 100 million new users each year. Social Media Advertising Statistics. Don’t believe us?

Millennials 111

Millennials Advertising Advertisers Influencer Marketing 111

Hootsuite

DECEMBER 17, 2019

YouTube advertising statistics. This number has increased 40% in the five years between 2014 and 2019. Brands who have pinpointed their audience’s needs will have a much easier time promoting their YouTube channel. Potential customers who are connecting with your brand on YouTube don’t necessarily just want to be advertised at.

Advertising 145

Advertising Advertisers Marketing Marketers 145

Econsultancy

DECEMBER 13, 2021

Of course, this has wide-ranging ramifications for marketing and advertising – as well as a number of other sectors like travel, entertainment and FMCG. Advertising. In particular, heightened advertising in ecommerce settings is set to drive this trend. Customer experience. Workplace impact. Employment. Retail & FMCG.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Marketing Insider Group

SEPTEMBER 21, 2015

Ad blocking technology is becoming a big threat for advertisers who are trying to reach consumers with brand promotion. It’s a worrying trend for brands who are trying to reach the millennial generation. Ad blocking has already become a big issue for digital media companies, whose primary revenue comes from advertising.

User-Generated 81

User-Generated Advertising Advertisers Millennials 81

Hubspot Marketing

MAY 1, 2017

The retailer, it turned out, was able to predict her pregnancy and subsequently personalize the promotions she received, thanks in large part to a ton of (completely legal) data collection and analysis. It was an effort to reach millennials , in which each bottle contained one of the most popular first names assigned to that generation.

Personalized Marketing 140

Personalized Marketing COS Branding Price 140

Sprout Social

AUGUST 23, 2016

Just in case you’re not completely sold on social–or have to convince higher-ups it’s worth it–here are some statistics that make it more than evident that social media is the way to go: 63% of millennials say they stay updated on brands through social networks. 46% of millennials rely on social media when making purchase online.

Social Media Marketing 110

Social Media Marketing Millennials User-Generated Promotion 110