Martech

AUGUST 26, 2024

Video can be applied across the buying process, from brand storytelling, to customer testimonials, product demos, case studies, customer training and more. Video is, as it should be, everywhere in B2B. Clearly, this campaign took a major investment of time, money and creativity. It’s hard to keep up!

eCommerce 136

eCommerce Direct Mail B2C Marketers 136

Hubspot Marketing

JULY 7, 2017

And given the aforementioned ability of viral videos to maintain evergreen popularity, you’ll notice that not all of them are terribly recent. 6 Viral Video Marketing Examples. See who responds to each experiment and how, and it could inform your video marketing strategy. So, let’s get right to it, shall we?

Video Marketing 112

Video Marketing Marketers Marketing Thought Leadership 112

Hubspot Marketing

JULY 10, 2018

Social media is now a critical component of B2B marketing. However, unlike B2C where social media is among the most effective digital marketing channels , it’s more complicated in the B2B market. Videos: Did you know 72% of prospects prefer to watch a video than read to learn about a product?

Inbound Marketing 145

Inbound Marketing User-Generated Whitepaper Email Marketing 145

Duct Tape Marketing

JANUARY 28, 2020

John Jantsch: You know, video marketing or video in marketing has been pretty hot for, I don’t know, let’s say the last five years at least. I joined full time in 2011, and that was kind of when we went to market with it. And again, I don’t care whether this is B2B, B2C.

Real Estate 45

Real Estate Communications Fashion Management 45

Sprout Social

OCTOBER 17, 2016

How Social Media Marketers Use Facebook The way businesses use Facebook has changed over the years as new features have been released. Aside from sharing articles, Facebook is great for lead generation through ads and video marketing. Community building is also an important aspect of social media marketing. source ).

Social Media Marketing 112

Social Media Marketing User-Generated Marketers Marketing 112