Hubspot Marketing

JUNE 30, 2025

Evaluate new technologies and add-on applications to improve and optimize marketing team performance. Chief Marketing Officer (CMO) Job Description The chief marketing officer is the most senior role within a marketing organization. Monitor and maintain data quality within the marketing database.

Management 112

Management Inbound Marketing Marketers Marketing 112

Marketing Insider Group

JULY 16, 2015

Back in August 2014 I penned a piece for Forbes titled “Integrated Marketing Remains the Holy Grail for Marketers and Consumers.”. Fast-forward to just a few weeks ago, when a paper I co-authored with The CMO Club—called the “CMO Solution Guide to Leveraging New Technology and Marketing Platforms”—was released.

CMO 97

CMO New Technology Health Marketers 97

Content Marketing Institute

JULY 18, 2018

It was May 2014, and the content marketing team was celebrating the one-year anniversary of its digital magazine for one of the most prestigious financial services brands in the world. The audience was growing steadily, and the sales group loved the insight and new opportunities that the magazine produced. The pizza was delicious.

Content Marketing 81

Content Marketing CMO Thought Leadership Marketers 81

Marketing Insider Group

JULY 1, 2020

Meet Our Millennials serves the triple purpose of empowering employees, attracting new talent, and humanizing the brand for consumers. Under the leadership of CMO Karen Walker, Cisco brought on 200 content marketers back in 2015 and they haven’t looked back. New technology. image source. Blow Them Away.

Marketing Strategy 146

Marketing Strategy Content Marketing Whitepaper Marketers 146

Econsultancy

DECEMBER 13, 2021

Gartner’s annual CMO Spend Survey , published in July 2021, has found global marketing budgets now equate to just 6.4% since the survey first began in 2014. ” Marketing budgets now equate to just 6.4% of revenue. of overall company revenue, down from 11% in 2020.

Advertisers 52

Advertisers Advertising Retail Shoppers 52