Set Up

FEBRUARY 6, 2025

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up CEO + Founder, Joe Koufman , spoke with Sergio Prez, the Chief Marketing Officer at Emmy Squared, a pizza restaurant founded in 2014 with 10 locations across the East coast.

CMO 105

CMO Thought Leadership Communications Performance Marketing 105

Adobe Experience Cloud Blog

JANUARY 28, 2014

Author: Brian Kelly It’s no longer enough for a CMO to create “clever taglines” or choose “color palettes” – in 2014, the CMO must be a master of technology. Today’s CMOs are held accountable for revenue generation, which requires a more systematic approach to market engagement, and a deeper understanding of technology.

CMO 134

CMO Thought Leadership B2C Marketing Automation Platform 134

Adobe Experience Cloud Blog

JANUARY 6, 2014

What it means for marketing automation in 2014: For the first time, marketers could efficiently track the effectiveness and ROI of their marketing campaigns, tying them to sales leads and, more importantly, revenue. Gartner predicted in 2012 that by 2017 , the CMO would spend more with IT than the CIO. Marketing Automation'

Thought Leadership 134

Thought Leadership CRM Marketing Marketers 134

Adobe Experience Cloud Blog

SEPTEMBER 14, 2016

In September 2014, our Sr. It’s been nearly two years since then and we’ve enjoyed a diverse range of speakers–from Clara Shih, CEO of Hearsay Social, to Jamie Gutfreund, Global CMO of Wunderman. Read on to see how you can take the initiative at your company to drive engagement and elevate your fellow women (and men) in business.

Thought Leadership 134

Thought Leadership Logistics Food Education 134

Adobe Experience Cloud Blog

JANUARY 2, 2014

The Analyst and Marketing Automation Manager need to work closely together to review data sets, test hypotheses and ensure the Marketing Automation and CRM systems are capturing meaningful information for the CMO, CFO, and CEO. was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].

CRM 134

CRM Thought Leadership Inbound Marketing User-Generated 134

Adobe Experience Cloud Blog

JANUARY 6, 2014

What it means for marketing automation in 2014: For the first time, marketers could efficiently track the effectiveness and ROI of their marketing campaigns, tying them to sales leads and, more importantly, revenue. Gartner predicted in 2012 that by 2017 , the CMO would spend more with IT than the CIO. Marketing Automation'

Thought Leadership 100

Thought Leadership CRM Marketing Marketers 100

Marketing Insider Group

SEPTEMBER 19, 2013

This kind of content needs to be balanced with deeper thought leadership that also inspires our customers to think differently about the challenges they face. What changes are in store for content marketing in 2014? Our own CMO, Jonathan Becher (@ jbecher on Twitter) was listed as one of the most social CMOs.

Content Marketing 108

Content Marketing Transform Thought Leadership Marketing 108