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Introducing Marketo’s Email Lookbook for Spring/Summer 2014

Adobe Experience Cloud Blog

Today’s marketers need a combination of eye-catching design, clever text, and attention-grabbing headlines to engage and be top-of-mind for today’s consumers. That’s why we have compiled a collection of our favorite emails for our Spring/Summer 2014 Email Lookbook. The welcome email is a critical part of any email marketing strategy.

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[Video] What Every Marketer Should Know: What Is Marketing Automation?

Adobe Experience Cloud Blog

With nearly 70% of businesses using (or currently implementing) a marketing automation platform, according to the Aberdeen Group’s State of Marketing Automation 2014: Processes that Produce , marketing automation has changed the way companies are approaching the vast marketing landscape.

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The CMO Six-Pack: How to Pump Up Your Pipeline

Adobe Experience Cloud Blog

Author: Brian Kelly It’s no longer enough for a CMO to create “clever taglines” or choose “color palettes” – in 2014, the CMO must be a master of technology. Today’s CMOs are held accountable for revenue generation, which requires a more systematic approach to market engagement, and a deeper understanding of technology.

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The 11 Best Marketing Automation Software Tools in 2019

Hubspot Marketing

Autopilot is one of the most visually appealing marketing automation solutions on the market. They make an email marketing, messaging, and automation platform, and they bill themselves as the easiest marketing automation platform to use. Automation Workflows. Image Source.

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[Ebook] 3 Ways Enterprise Underdogs Can Become Customer Engagement Heroes

Adobe Experience Cloud Blog

In fact, according to Gartner’s report, “Predicts 2014: Seizing the Digital Business Advantage,” 20% of all market leaders will lose their dominant position to a company founded after the year 2000. Enterprises should be laser-focused on customer base marketing because: Customer retention is key to market share.

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The Biggest Stereotype About Marketing Automation

Duct Tape Marketing

These companies knew it would be almost impossible to succeed at content marketing without streamlining the process. So they started automating tasks their corporate clients needed, and combining them in one place. That was the birth of marketing automation platforms. Automation leads to great things.

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The Ultimate Guide To A Content Marketing Strategy That Delivers ROI

Marketing Insider Group

This is not true for most marketing programs. But it is what marketing was always meant to be: a conversation between your company and your target audience that attracts new customers. Once you get your content marketing strategy going, it’s that positive snowball effect in action. Your Competitors Are Already Using It.