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What’s in a Hashtag? 4 Ways a Hashtag Can Drive Your Brand Story

Adobe Experience Cloud Blog

The hashtag started in summer 2014, and continues to receive new Instagram uploads from all over the world, attracting the type of travelers who are their likely target customers. A hashtag can seem innocent, but the internet is a big place – which means you should expect multiple interpretations of your hashtag. Hashtag Tested.

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Education as a Marketing Strategy: 8 Brands Doing Online Classes and More

Content Marketing Institute

The millennial market is really who banks like ours are looking to connect with.”. Widen, a digital asset management company, launched its educational arm WidenUniversity in 2014 to help customers master the complexities of topics like metadata , governance , and analytics. It’s a key market for us.

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Get Ahead of the Mobile Herd: 5 Best Practices for Mobile-Optimized Marketing

Adobe Experience Cloud Blog

The rate of mobile adoption has eclipsed that of all previous technology change waves: by 2014, more than 25% of all global internet traffic will be mobile (up from less than 1% in 2009), and more people will be accessing the internet on mobile devices than on traditional PCs. This is especially true for the Millennials (aka Gen Y).

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Join the Big League: 7 Reasons to Go Digital with Your Advertising

Adobe Experience Cloud Blog

In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. It’s an especially great place to reach Gen Z and Millennial customers. This shouldn’t come as a surprise—marketing has always been about three things: location, location, location.

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Join the Big League: 7 Reasons to Go Digital with Your Advertising

Adobe Experience Cloud Blog

In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. It’s an especially great place to reach Gen Z and Millennial customers. This shouldn’t come as a surprise—marketing has always been about three things: location, location, location.

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How to Robot-Proof Your Job as a Content Creator

Content Marketing Institute

Logical place for artificial intelligence in content. That’s why, since 2014, the AP has used algorithms to produce automated quarterly earnings reports. Why thought leadership demands human creators. Millennials communicate more through emojis and GIFS than words via @HarrisPoll @gifkeyboard.‏ Click To Tweet.

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Ultimate Guide to Social Media Marketing

Sprout Social

Resource How to Find the Best Places to Guest Blog Use Hashtags Hashtags make it easier for people to discover your Tweets when searching for specific topics or keywords. Captured the attention of millennials on Twitter with its #watchthestove mixtape campaign. 91% of millennials are on Facebook. Quick Stats 1.65