Content Marketing Institute

DECEMBER 5, 2017

The millennial market is really who banks like ours are looking to connect with.”. Widen, a digital asset management company, launched its educational arm WidenUniversity in 2014 to help customers master the complexities of topics like metadata , governance , and analytics. It’s a key market for us.

Education 100

Education Marketing Strategy Branding Energy 100

AWeber

NOVEMBER 22, 2023

Instagram is a popular platform for young adults and millennials who share content related to their personal (and sometimes professional) lives. If you enjoy public speaking and think this would be a good way to market your business, networking with other speakers and event organizers is a great place to start.

eBook 97

eBook Marketing Plan Influencer Marketing Marketing 97

Adobe Experience Cloud Blog

OCTOBER 1, 2013

The rate of mobile adoption has eclipsed that of all previous technology change waves: by 2014, more than 25% of all global internet traffic will be mobile (up from less than 1% in 2009), and more people will be accessing the internet on mobile devices than on traditional PCs. This is especially true for the Millennials (aka Gen Y).

Millennials 134

Millennials User-Generated Thought Leadership Marketing 134

Hubspot Marketing

MAY 1, 2017

That is, until, a major life event takes place, like finding out that a baby is one the way. It was an effort to reach millennials , in which each bottle contained one of the most popular first names assigned to that generation. It was a game changer. That’s when routines are forced to change. 3) Coca Cola. Source: ShareaCoke.com.

Personalized Marketing 138

Personalized Marketing COS Branding Price 138

Sprout Social

AUGUST 23, 2016

Many small- and medium-sized companies see growth in brand awareness, site traffic, shares and customer engagement when there’s a plan in place. 46% of millennials rely on social media when making purchase online. In 2014 social media accounted for 31.24% of overall online traffic , up from 22.71% in the previous year.

Social Media Marketing 111

Social Media Marketing User-Generated Millennials Promotion 111

Duct Tape Marketing

APRIL 28, 2016

There are two ways: word-of-mouth referrals or marketing automation – having a program in place that can reach out to your customers automatically. Among the highly connected millennial generation, 95% say they’d like an incentive, such as discounts or cash rewards, to share a product through email or social media channels.

Millennials 41

Millennials Customer Acquisition Fashion User-Generated 41

Duct Tape Marketing

FEBRUARY 6, 2024

I mean, we've had people going to other places to get recommendations and not just turning to search engines. I mean that we can actually collect all these things in one place. Is that kind of the idea that we're bringing together all the places people can recommend? John (05:10): You millennials are old farts.

SEO 64

SEO Transform Gen Z PR 64

Duct Tape Marketing

MARCH 15, 2023

How do I know exactly what did what, because the customer journey's a little all over the place, So are there some best practices in even assigning attribution or guessing or dividing attribution amongst channels? One is, on a tactical level, you want to have a tagging system in place. We can do that from place of emotional safety.

Millennials 83

Millennials Marketing Marketers Health 83

Sprout Social

OCTOBER 26, 2021

As a generation of digital natives enter the workforce and Millennials transition into leadership positions, social media will continue to be an important source for employers sourcing new talent. Taking a slightly different approach, Zappos turned heads with a strictly social approach to recruiting in 2014. " [link].

Millennials 110

Millennials Communications Promotion Non-Profit 110

Hootsuite

SEPTEMBER 7, 2022

Mobile shoppers surpassed desktop shoppers in 2014 and their numbers have been growing ever since. With Hootsuite, you can schedule your social media content across every platform in one place. While Millennials and Gen X shoppers are more likely to buy on Instagram and Facebook, younger customers are favoring TikTok.

eCommerce 105

eCommerce Shoppers Retail Fashion 105

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. It’s an especially great place to reach Gen Z and Millennial customers. This shouldn’t come as a surprise—marketing has always been about three things: location, location, location.

Advertising 134

Advertising Advertisers Gen Z Thought Leadership 134

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. It’s an especially great place to reach Gen Z and Millennial customers. This shouldn’t come as a surprise—marketing has always been about three things: location, location, location.

Advertising 127

Advertising Advertisers Gen Z Thought Leadership 127

Content Marketing Institute

DECEMBER 13, 2017

Logical place for artificial intelligence in content. That’s why, since 2014, the AP has used algorithms to produce automated quarterly earnings reports. Millennials communicate more through emojis and GIFS than words via @HarrisPoll @gifkeyboard.‏ What does this mean for humans who create content? Click To Tweet.

Millennials 102

Millennials Whitepaper User-Generated Promotion 102

Econsultancy

DECEMBER 13, 2021

IAB UK’s CEO, John Maw, said of the findings, “We saw three years of change take place in just three months. since the survey first began in 2014. Consequently, many consumers believe brands should step up sponsorship deals to ensure such events take place as planned, particularly when it comes to sports fixtures.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Sprout Social

OCTOBER 17, 2016

Resource How to Find the Best Places to Guest Blog Use Hashtags Hashtags make it easier for people to discover your Tweets when searching for specific topics or keywords. Captured the attention of millennials on Twitter with its #watchthestove mixtape campaign. 91% of millennials are on Facebook. Quick Stats 1.65

Social Media Marketing 111

Social Media Marketing User-Generated Marketing Marketers 111

Marketing Insider Group

JULY 1, 2020

It becomes easier to achieve your marketing goals with future content because you already have a foundation in place – a vast content library of written, visual, and experiential content, all designed to resonate with your target buyers. Once you get your content marketing strategy going, it’s that positive snowball effect in action.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketing 145

Adobe Experience Cloud Blog

APRIL 8, 2014

Even TV is becoming individually addressable: Millennials today spend their entertainment time online and only 44% of their TV watching time actually happens on a television. And this process happens all over the place: in print, on the web, on our connected devices. Today, your website can be as personalized as your email.

Marketing 134

Marketing Marketers Transform Analytics 134