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Making the Case for Content Marketing: Research & Statistics

Rock Content

As the digital landscape evolves, it can be hard to stay on top of the best ways to reach your target market. Whether you’re focused on a B2B or B2C audience, chances are you’re considering a shift toward content marketing. Content speaks better than advertising.

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9 Places to Source Authoritative Stats for Your Content Marketing

Marketing Insider Group

(This is exactly what happened in the infamous “ humans have less attention span than a goldfish ” debacle of 2015.) The journalistic protocol is to cite an original, authoritative source that is transparent about its methodology (like the description on page 41 in CMI’s annual B2C Content Marketing Report.)

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When to show off that you’re a new brand

Ariyh

Previous insight: Encourage people to hold your product (more insights here ) People prefer younger companies for innovative products, older companies for less innovative products Channels : Messaging | Brand positioning | Brand Strategy | Product | Marketing communications For : B2C.

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CMO Confessions Ep. 40: Danielle Levitas

On24- CMO Confessions

Traits and Characteristics of Marketers. Marketing Plans for 2021 and Beyond. B2C Marketing and the Gaming Boom. Cheri Keith: Hello, and welcome to CMO Confessions, the B2B marketing and sales podcast, where I speak with amazing guests about what it really means to be a marketing leader in today’s business world.

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Why Brands Need a Mission to Create Great Lifestyle Content

Contently B2C

Market research and surveys are staples of brand development. The manifesto is deeply informed by market research. The brand hasn’t published a food-related post since February 2015, when it included an interview with a popular vegetarian food blogger. This isn’t news, obviously. Living the life.

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The big impact of a single negative review

Ariyh

Previous insight: The science of how often to post on social media (more insights here ) Try to not show a negative review among your most visible reviews Channels : Reviews | Social proof | Ecommerce | Product page | UI For : B2C. The study was carried out on a large online retailer in 2015. Bocconi University. Paulo Albuquerque.

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