Remove 2015 Remove B2C Remove Direct Mail
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5 key trends we’re seeing in B2B marketing

Martech

I recall IBM in the 1990s with the “hybrid” program for selling huge mainframes by breaking the sales process into its component parts, and assigning various parts to cheaper channels, like inside sales, direct mail catalogs, and channel partners. Clearly, this campaign took a major investment of time, money and creativity.

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Where Your Customers Go, Your Budget Should Follow

Adobe Experience Cloud Blog

Even the best direct mail piece still takes a few days to arrive. The pressure to have an effective, dynamic presence on every single digital platform can be crippling to busy marketers who can barely keep up with just social media posts. Finally, marketers can justify where, how, and why they are spending their money.

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The Ultimate Guide to Event Marketing

Hubspot Marketing

Conferences are valuable for both B2B and B2C brands. email, social media, direct mail, phone calls, print ads, and paid ads) to reach the maximum amount of people. Editor's note: This post was originally published in April 2015 and has been updated for comprehensiveness. Trade Shows and Expositions.

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Inbound vs. Outbound Marketing

Duct Tape Marketing

Outbound marketing, also referred to as interruption marketing, involves getting your marketing message to the largest number of people possible through advertising, cold calling, direct mail and other aggressive techniques that interrupt people in their daily lives. Source: Social Media B2B ]. Inbound Marketing for Non-Marketers.