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What I’ve Learned About Getting Clients 11 Years into Running a PR and Social Media Agency

Buffer Marketing

So, on I went and launched Prohibition PR. Now we’ve grown into a medium-sized PR and social media agency. Network with creative people Networking is one of the most interesting lessons I learned in the first few years of running a PR and social media agency. I knew this would be challenging. What a ride this has been.

PR
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Make Your Events Program A Star: How to Plan a Multi-Channel Event the Right Way

Adobe Experience Cloud Blog

This year Marketo is putting together the Marketing Nation Engagement Lounge at the 2015 SXSW Interactive Festival. PR: Traditional PR won’t allow for too much creativity here, but that never stops me! Work with your PR team to leverage your executives for briefings and speaking opportunities. Event Marketing b2b B2C'

PR
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Influencer Marketing: Lessons From One of the World’s Largest Software Brands

Content Marketing Institute

No centralized, global influencer marketing existed at SAP before late 2015. While B2C influencers tend to be celebrities , B2B influencers should be people your potential buyers trust for advice. HANDPICKED RELATED CONTENT: An 8-Step Process to Use Influencers to Elevate Your Brand. Set a clear goal.

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Inbound vs. Outbound Marketing

Duct Tape Marketing

Half of marketers across B2B, B2C, and nonprofit sectors ranked inbound as their primary lead source, exceeding the average (42%) of all other channels combined.”. Think of inbound marketing as the magnet to acquire the right customer and start today with a plan for how your small business can leverage it in 2015.

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The 15 Best Content Marketing Videos Of 2015

Marketing Insider Group

Here are some of the best content marketing videos from 2015. Even if you’re a B2C marketer at a large company, this video is worth watching. The talk took place during the 2015 NewsCred # ThinkContent Summit , and highlighted how GE and Intel prove the reach of their content. B2B Content Marketing Tutorials.

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Ultimate Guide to Social Media Marketing

Sprout Social

However, even B2C companies can get value from LinkedIn depending on your target audience. PR & recruitment: PR and recruitment content is often related. 25% of high school students used Google+ daily in 2015. Increased Facebook clicks 8.5 times with a boosted post campaign. use Google+ to distribute content.

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Can You Still Use Infographics to Build Links?

Moz

For those of you looking for a quick answer to this strategy-defining question, infographics aren’t as popular as they were between 2014 and 2015. After speaking with fellow digital PR expert, Danny Lynch , I settled on using Screaming Frog and custom extraction using XPath. Yet, here we are. DM me for it. Infographics vs Interactives.

PR