2015, Conversational Marketing and Gen Z

Connect and convert with WhatsApp marketing software

Sprout Social

MAY 7, 2025

The app is used by people of all ages, but Gen Z have notable expectations from WhatsApp and businesses. WhatsApp is a uniquely powerful tool because it allows brands to tap into conversational marketing. Adidas is one of the pioneers of WhatsApp marketing, designing campaigns as far back as 2015.

Gen Z

Gen Z Marketing Marketers Communications

Do Consumers Actually Shop Directly on Social Media Platforms [New Data]

Hubspot Marketing

MARCH 8, 2021

Takeaways for Marketers. Instagram's shopping features might be useful to your brand if you already have a presence on Instagram, target the Gen Z or millennial audiences, and have engaging or intriguing photo or video assets to market your product, brand, or service.

Gen Z

Gen Z eCommerce Shoppers Millennials

Marketing Pro Pulse

Connect and convert with WhatsApp marketing software

Do Consumers Actually Shop Directly on Social Media Platforms [New Data]

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