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Do Consumers Actually Shop Directly on Social Media Platforms [New Data]

Hubspot Marketing

But, as with any new marketing trend, you might wonder, "Are consumers actually buying products while surfing social media?". As a marketer, creating an online catalog or ecommerce process -- even with the help of an intuitive social media platform -- takes time and effort. The question above is worth asking.

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The 5 Elements of an Effective Digital Marketing Strategy for 2017 and Beyond

Adobe Experience Cloud Blog

An effective digital marketing strategy for 2017 looks almost nothing like a strategy from 2015. So how do you create a scalable digital marketing strategy? We talked to six leading digital marketing experts to get their unique insights on strategy teams, tips, tools, metrics, and more. Chris Weaver. Oli Gardner.