Hubspot Marketing

APRIL 9, 2024

Influencer Marketing "30% of brands already work with influencers/creators, and 42% plan to begin this year." ( HubSpot Instagram Marketing Report ) Influencer content is predicted to have a high ROI in 2024 , so it makes sense that more brands plan to work closely with creators.

Advertising 80

Advertising Advertisers PR Millennials 80

Hootsuite

AUGUST 30, 2022

While the same number of Gen Zers as Millennials—both 84%—say marriage equality is either a good or neutral thing for society, Gen Z is more likely to say people using gender-neutral pronouns should be more accepted. This study grouped Gen Z and Millennials together, but the findings are clear: Short-form video is the future present.

Gen Z 102

Gen Z Millennials User-Generated Marketing 102

Hubspot Marketing

FEBRUARY 5, 2024

They placed a payment ring on the reporter’s middle finger and shared it across social media. These emails and their anonymous sender, Ope, are extremely popular among Nigerian Gen Zs and younger millennials. Although founded in 2015, it quickly established itself as one of the UK's most admired and trusted challenger banks.

Marketing 107

Marketing Marketers User-Generated Influencer Marketing 107

Hootsuite

OCTOBER 25, 2021

Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. Over 2 hours a day , in fact, which is 30% more time than in 2015. There’s a place for every business on social media, but it’s not everywhere. Why/why not?

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

Marketing Insider Group

FEBRUARY 4, 2020

Skeptical Gen Z and millennial consumers have lost trust in official messages. As the Influencer Marketing Hub team points out, the secret to its success is the very nature of the Internet: it’s “a highly social place.”. As the campaign took flight between 2015 and 2017, the company’s market share grew steadily.

Gen Z 112

Gen Z Whitepaper Millennials Transform 112

Hubspot Marketing

JANUARY 9, 2023

Twitter has been going through many changes over the last few months, prompting some brands and marketers to wonder if they would consider leveraging other platforms. Here are some alternatives if you want a backup in case Twitter changes too much or is no longer the place for your brand. Hive Social.

Gen Z 124

Gen Z Marketing Marketers Millennials 124

Marketing Insider Group

JULY 1, 2020

Once you get your content marketing strategy going, it’s that positive snowball effect in action. It becomes easier to achieve your marketing goals with future content because you already have a foundation in place – a vast content library of written, visual, and experiential content, all designed to resonate with your target buyers.

Marketing Strategy 144

Marketing Strategy Content Marketing Whitepaper Marketing 144