Mallory Russell on Earning AI Mentions and Winning Discovery Beyond SEO
Animalz blog
JULY 22, 2025
During her eight-year run at Square, she transformed a one-person blog into a 40-person global team spanning editorial, SEO, social, and web strategy. 07:24) Mallory explains a key change: moving from traditional SEO to “Organic Discovery.” You guys IPO’d in like 2020, sorry, 2015, is that roughly correct? Yeah, yeah.
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