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How the Google leak confirms the significance of author and publisher entities in SEO

Search Engine Land

The May 2024 Google leak has shed light on the growing importance of author and publisher entities in SEO. It also shows why this is a great opportunity for SEOs to optimize author and publisher entities in their strategies. However, SEO needs to add two new layers of optimization: The website owner (publisher).

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The Future of SEO: 5 Bold Predictions Based on 10 Years of SEO Experience

Digital Marketer

Is SEO dead? I’ll explain below) Will SEO exist in 10 years? In some form or fashion) What’s the future of SEO? A marriage between AI, SEO, & Humans. I’m an SEO and Entrepreneur. I’ve built multiple businesses online in the past 10 years to 6, 7, & 8 figures using SEO w/ an exit in 2019.

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How SEO experts improve the web and help search engines

Search Engine Land

By now, you’ve probably already read “Bitter, cynical Verge article blames SEOs for ruining the internet” on Search Engine Land. The Verge article in question provides a critical mention of notable figures in the SEO industry. The Verge article has rightly mentioned that “SEO is now baked into everything.”

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How to drive SEO success with headless CMS

Search Engine Land

Since its rising popularity around 2015, headless CMS has been a buzzword for many organizations. This web management concept was meant to reduce friction between content managers and dev teams and empower digital marketers to improve their access to tackling SEO initiatives. Can it really improve the way we do SEO?

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End It on a High Note! Savvy Marketing Tips to Finish 2015 Strong

Adobe Experience Cloud Blog

Author: Aseem Badshah We’re more than halfway through 2015. (It There’s still 4+ months remaining in 2015, so don’t waste it. With this in mind, let’s analyze how we can leverage the first half of 2015 in order to close the year out strong. 2015 was, and still is, the year of the marketer.

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How to Optimize Web Copy: 3 Steps for Semantic SEO (plus a helpful AI prompt)

Orbit Media Studios

By Andy Crestodina Once upon a time… SEO was mostly about just using a keyphrase a certain number of times. I did SEO back then. Today… Search engines are much better and SEO has evolved. Through research and experimentation, SEOs learned that it isn’t just about using the target keyphrase. Those were dark days online.

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The most underrated SEO factor by valantic

Search Engine Land

SEO is a profession with intangible aspects, making it challenging to find concrete evidence of impact. Our work with Van der Garde revealed a strong correlation between brand interest and SEO performance on highly competitive queries. A stronger brand can contribute to SEO. Both share many similarities. Have a path to success.

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