Remove 2016 Remove Analytics Remove Millennials Remove User-Generated
article thumbnail

5 reasons why marketers should consider TikTok for B2B

Martech

Since its launch in 2016, the platform has multiplied and boasts over one billion monthly active users worldwide. With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. About 60% of TikTok users in the U.S. Google knows this.

Gen Z 109
article thumbnail

The Best Video Marketing Channels to Grow Your Brand in 2022

Hubspot Marketing

Here, we'll list the best video marketing channels for your long-form, short-form, and live videos — based on ROI, engagement, and lead generation. While many marketers find success on YouTube for different reasons, its large user base ( 2.6 billion active users , to be exact) and advanced ad targeting certainly help.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

100+ Surprising Video Marketing Statistics You Should Know in 2024

SocialPilot

Since 2016, the number of businesses using video content for marketing has increased by 41%. The Global Web Index 2021 suggests that 16% of social media users prefer watching vlogs for researching products. On average, Facebook users spend 26 minutes per day watching videos on the platform.

article thumbnail

9 tips for designing TikTok marketing campaigns (and examples to show them in action)

Sprout Social

Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. That’s the average amount of time TikTok users spend on the app each month. TikTok generated around $4.6 Learn more here. Fourteen hours.

Gen Z 138
article thumbnail

TikTok vs Instagram: Which Platform is Best for You?

Dana Nicole

“ It almost reminded me of Instagram’s early days–back when we posted grainy brunch photos with that horrible Kelvin filter–and the older generations couldn’t fathom why anybody would want to see photos of our food. TikTok is a video platform where users can record videos up to 60 seconds in length.

Gen Z 52
article thumbnail

3 Ways Wahl Professional Grew Its Instagram Community by 56%

Sprout Social

A dedication to social media engagement , integrating existing communities and using analytics tools are three ways that brands can ensure their Instagram presence remains robust. Leverage User-Generated Content. User-generated content on Instagram is significant for any brand’s social strategy because it’s authentic.

article thumbnail

How to create a stellar TikTok affiliate marketing strategy

Power Digital Marketing

Affiliate marketing brings momentum to lead generation and sales that most business owners have been dreaming of since they first had the seed of an idea for their companies. Generally, partners are found directly or through an affiliate program. Back to basics: What is affiliate marketing?