User Signals and SEO: 9 Ways to Show Google That Visitors Love Your Page
Orbit Media Studios
MARCH 23, 2022
It is affected by PR and off-site SEO. It is affected by copywriting and on-page SEO. Here is a video of Paul Haahr, a Ranking Engineer at Google, explaining the approach (and its challenges) at SMX way back in 2016. Authority is the general trustworthiness of a website or webpage. Relevance is the page content itself.
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