2016 Product Marketing Thought Leadership 
Adobe Experience Cloud Blog
SEPTEMBER 22, 2016
Account-based marketing is the key to targeting and engaging key accounts at scale. Mike Telem, VP of Product Marketing at Marketo, will reveal best practices for ABM, based on our experience practicing it day-in and day-out. Hang around Open Lounge after the session for more thought leadership sessions and discussion panels.
Adobe Experience Cloud Blog
FEBRUARY 1, 2017
In 2016, the Patriots scored 3.6 Shannon has some mad demand gen and marketing skills, but there are only so many quarterback sneaks or runs that can happen in a game. The marketing quarterback needs a strong offensive line and receivers to make each play happen. There is no such thing as auto-pilot for marketers.
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Content Marketing Institute
DECEMBER 5, 2017
Athey also attributes the company’s customer retention rate of greater than 96% and other marketing KPI growth in part to the educational efforts. For instance, between 2012 and 2016, the company’s primary lead collection channel grew by 35% year over year. And the new customer acquisition rate increased by 22.5%
Adobe Experience Cloud Blog
APRIL 25, 2017
Product Innovation. Cheryl Chavez, GVP Product Management, Marketo, and Matt Zilli, VP Product Marketing, Marketo, closed out Monday’s exciting sessions, drawing cheers from a packed room of marketers as they unveiled Marketo’s exciting new innovations: 1.
Animalz blog
MARCH 13, 2025
Maybe read a couple Seth Godin things in passing, but like really had no exposure to the marketing or business world. This is like circa 2016, so like a very different podcast ecosystem, but there were still like, people were then, were like, oh man, we’re saturated with podcasts. Like I would listen to podcasts.
Animalz blog
MARCH 25, 2025
Everybody Wants Thought Leadership Content (00:43:00): Animalz article on “earned secrets” mentioned in the wrap-up discussion about finding unique organizational insights. Um, and, and, and I, I think the kind of, for those of people that were in San Francisco around the sort of 2013 to 2016, I.
Adobe Experience Cloud Blog
APRIL 22, 2015
The Marketing Nation is changing lives—from the career arcs of our fellow marketers, to the impact we are having on our companies, to the ecosystems of our partners, to the lives of end consumers—the stories I saw in videos and heard in conversation were nothing short of inspiring. Marketing That Engages Us.
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