Remove 2017 Remove Analytics Remove Customer Marketing
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Building a center of excellence for CDPs in 2024

Martech

2017 was a watershed year where I witnessed firsthand a massive influx of new clients to the Lytics CDP during my time there running customer success. Fast forward from 2017 to 2024: GDPR, CCPA and a rapidly growing patchwork of state-determined policies influence data residency, accessibility and proper usage.

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3 Steps to Reduce Churn and Increase Revenue

Adobe Experience Cloud Blog

As frustrating as a high churn rate can be, there are ways that you can you improve customer retention, all the while identifying post-sale opportunities. More than salvaging customers who might be on the brink of leaving, customer marketing maximizes the opportunities you already have. Don’t take my word for it.

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10 Customer Experiences You Need To Deliver Today

Marketing Insider Group

From REI’s persona-based content marketing strategy targeting (tongue-in-cheek) narcissists who love biking to Nike ID’s custom footwear, customers require an experience that is all about them! A data and analytics strategy gives brands a single-view into individual customers – enabling a positive customized experience.

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Recognizing our Agency Partner Founding Members

Sprout Social

Eighty Three Creative is a full-service marketing agency offering everything from brand creative and production to result generated digital experiences. eSpark Media is a digital marketing agency specializing in revenue building and sales generation. SocialCompass is also the winner of our 2017 “Happy Clients, Happy Partners” award.

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Why CMOs Need to Make “Being Nicer” Their #1 New Year’s Resolution

Marketing Insider Group

Today’s CMOs are marketers, of course. They need to be a data whizz and understand data and analytics, and they must also be creative and expert storytellers. In 2017 when Coca-Cola’s CMO resigned, they didn’t replace him. And budget airline EasyJet replaced its top marketer with a Chief Data Officer in 2018.

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Lead generation for marketing agencies: 9 actionable strategies

Unbounce

Services and offers are more frequently customized Marketing agencies often provide highly customized solutions tailored to each client’s unique needs. Analyze the results : Use analytics to determine which variant performs better. Use analytics to track metrics like click-through rates (CTR) and conversion rates.