2017 and Analytics - Marketing Pro Pulse

Web analytics is badly broken

Martech

JANUARY 8, 2024

Years ago, I was working with an ecommerce team that would hire and fire based on what they saw in their Google Analytics dashboard. It’s hard to see anything like that happening in today’s world, where marketers are increasingly doubting the accuracy and veracity of their analytics data. The reason for this is one word: privacy.

Analytics

Analytics eCommerce Advertising Advertisers

YouTube Experimenting With New Features For Analytics Research Tab via @sejournal, @BrianFr07823616

Search Engine Journal

SEPTEMBER 9, 2022

Based on the success of YouTube Search Insights, a keyword research feature released last year, the video-sharing platform is experimenting with three new features on the Analytics Research tab. The post YouTube Experimenting With New Features For Analytics Research Tab appeared first on Search Engine Journal.

Analytics

Analytics SEO

3 Can’t-Miss Learnings at Marketing Nation Summit 2017

Adobe Experience Cloud Blog

MARCH 24, 2017

That said, here are three can’t-miss learnings that you can expect at Marketing Nation Summit 2017: 1. With the theme of “Leading in the Engagement Economy,” our 2017 focus will be just that. , my favorite part is that no matter what stage you are in your career, you will walk away with more knowledge that you arrived with.

Thought Leadership

Thought Leadership Transform CMO Marketing

R.I.P. UA – Search Engine Land property has stopped processing data

Search Engine Land

SEPTEMBER 8, 2023

We got the dreaded “This property has stopped processing data” message when we logged into our Google Universal Analytics property this morning. If you’ve been waiting until you absolutely had to switch to GA4, you may want to read How to use Google Analytics 4: A complete guide. 1, 2017 – Sept.

Analytics

Analytics SEO

7-Step Facebook Marketing Strategy to Dominate 2017

Sprout Social

APRIL 10, 2017

That’s why we created this Facebook marketing strategy for 2017, which includes seven essential steps to not only get started, but also create an impressive plan. Try our social media management and analytics tools with a free 30-day trial ! Addressing Your 2017 Goals. Get started now. Go Live, wow your audience and engage.

Marketing Strategy

Marketing Strategy Marketing Marketers Social Media Marketing

3 In Demand Skills Every Marketer Should Have In 2017

Marketing Insider Group

OCTOBER 12, 2016

Marketing is an ever-changing industry, and to be successful today, marketers must possess a diverse skill set, everything from writing to editing, analytics, social media and even graphic design. The post 3 In Demand Skills Every Marketer Should Have In 2017 appeared first on Marketing Insider Group.

Marketing

Marketing Marketers Analytics Content Marketing

The 5 Elements of an Effective Digital Marketing Strategy for 2017 and Beyond

Adobe Experience Cloud Blog

OCTOBER 20, 2017

An effective digital marketing strategy for 2017 looks almost nothing like a strategy from 2015. A good engagement platform should be able to use predictive analytics for content, social marketing, lead scoring, and more. An advanced digital marketing strategy starts with advanced marketing metrics and analytics. Oli Gardner.

Digital Marketing

Digital Marketing Marketing Strategy Marketing Marketers

How to Market E-Commerce in 2017

Marketing Insider Group

MARCH 30, 2017

What do the stats and analytics tell you? The post How to Market E-Commerce in 2017 appeared first on Marketing Insider Group. Do you have a measurable strategy that is working for your brand? Here’s a professional checklist to help you stay focused on the essentials that will boost your marketing efforts and […].

eCommerce

eCommerce Marketing Marketers Analytics

#SproutChat Calendar: Upcoming Topics for May 2017

Sprout Social

APRIL 30, 2017

We’ll discuss all things hashtag from analytics to the difference between branded and community hashtags. This post #SproutChat Calendar: Upcoming Topics for May 2017 originally appeared on Sprout Social. That’s why brands are utilizing hashtags. But how do you know if you’re using the most relevant ones?

Analytics

Analytics Branding Management

How one Google featured snippet is killing commercial list-based content

Search Engine Land

MARCH 1, 2024

How From sources across the web came to dominate search results Google started experimenting with carousels to 2017 and later, around 2020, introducing content summaries for list-based content. SEO software, analytics software, ERP software) Date ideas in {location} (e.g., YouTube checklist) {type} software (e.g.,

Non-Profit

Non-Profit User-Generated SEO Analytics

Meet Team Sprout: Marie, Manager, Marketing Data & Analytics

Sprout Social

OCTOBER 15, 2018

I am the Manager of Marketing Data & Analytics here at Sprout. To do this, I created a marketing data and analytics course, which consisted of four sessions designed to lead the team through the basics of data analytics. Name: Marie Dador Department: Marketing Started at Sprout: June 27, 2016.

Analytics

Analytics Management Marketing Marketers

19 Key Market Research Statistics

Backlinko

MARCH 13, 2024

From mobile-first surveys to social media analytics, researchers have access to a growing toolkit helping companies make data-driven business decisions. Online traffic/web analytics 9.7% Market research is a growing multi-billion-dollar industry. billion) and China ($2.88 billion China $2.88 billion India $2.2 billion France $2.12

Market Research

Market Research Non-Profit Transform Marketing

This day in search marketing history: March 16

Search Engine Land

MARCH 15, 2023

Google Univeral Analytics: The beginning of the end In 2022, Google announced its plan to deprecate Universal Analytics on July 1, 2023. Previously processed data in Universal Analytics will be stored for at least six months after the deprecation date. Why was Google making the switch to Google Analytics 4?

Search Marketers

Search Marketers Marketing Marketers SEO

This day in search marketing history: February 13

Search Engine Land

FEBRUARY 12, 2023

7 algorithm update 2017: Many webmasters and SEOs were noticing some significant changes in Google’s search rankings algorithm. Google’s ‘people also ask’ search feature officially gains dynamic loading 2017: Google’s people also ask feature gained a new way for searchers to explore topics in the desktop and mobile search results.

Search Marketers

Search Marketers SEO Marketing Marketers

This day in search marketing history: January 23

Search Engine Land

JANUARY 22, 2023

Bing Hotel Ads moving out of beta to general release with Koddi 2018: After running its Hotel Ads offering in beta in 2017, Bing Ads rolled them out widely. Google mobile search adds book previews 2017: You could now read book previews directly on your smartphone from Google search.

Search Marketers

Search Marketers Health Marketing Marketers

Top Ten Results From The CMO Survey – August 2019

The CMO Survey

AUGUST 28, 2019

3—Marketing Analytics: Budget spent on marketing analytics has grown steadily over the last three years, rising from a low of 4.6% of marketing budgets in 2017 to the current 7.2%. Contributions of analytics to performance remain moderate, however. companies, 95% of whom hold the position of VP-level or higher. #1—Marketing

CMO

CMO New Technology B2C Analytics

Safari tightens grip on third-party interactions

Search Engine Land

APRIL 19, 2023

Many websites collaborate with third parties to improve functionality, using tools like Google Analytics, Adobe Analytics, and content hosting services. They want these partners to track their audiences, but third-party cookies have not been available since Safari deprecated them in 2017. Mums the word. Why we care.

Analytics

Analytics Advertising Advertisers Communications

This day in search marketing history: February 10

Search Engine Land

FEBRUARY 9, 2023

Searchmetrics e-commerce ranking factors study says easy e-commerce sites rank higher in Google 2017: In e-commerce, URLs on the first page of the Google search results had 70% more internal links than the overall benchmark. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

Search Marketers

Search Marketers Pharmaceutical Price Marketing

This day in search marketing history: March 17

Search Engine Land

MARCH 16, 2023

Google to further dilute exact match in AdWords; will ignore word order & function words 2017: Not just for plurals anymore, close variants would extend to include word ordering and function words in inexact match keywords. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

Search Marketers

Search Marketers Marketing Marketers User-Generated

10+ Examples of Awesome Integrated Marketing Campaigns

SocialPilot

MARCH 12, 2024

That is when they devised the “The Truth Is Hard” campaign, one of the most effective integrated marketing campaigns, launched for the first time on 26th February 2017. On the Road by Waze Waze used their data to create a sponsored marketing campaign in partnership with the New York Times in 2017.

Automobile

Automobile Marketing Marketers Social Media Marketing

This day in search marketing history: January 18

Search Engine Land

JANUARY 17, 2023

2017: The new version of the Google Android search app worked better when you were in a poor internet connection area. 2017: The option to show extensions during store hours or schedule for time-sensitive promotions became available in all markets. 2017: Another effort to monetize local queries on mobile. Sign of Hope?

Search Marketers

Search Marketers Marketing Marketers SEO

This day in search marketing history: January 12

Search Engine Land

JANUARY 11, 2023

2017: Google said the feature is no longer around, and using a link:www.domain.com will likely return irrelevant results. Says Google Analytics Now Verboten. 2011: German privacy officials were concerned about Google Analytics tracking web users’ IP addresses, which could violate an individual’s privacy. German Govt.

Search Marketers

Search Marketers Health Law Marketing

Analytics In The Age of Mobile: 5 Ideas To Track Your Success

Marketing Insider Group

MAY 30, 2016

Mobile analytics are the new focus point for marketing. Within 2017 more than 63,4% of mobile phone users will access online content through their devices. The post Analytics In The Age of Mobile: 5 Ideas To Track Your Success appeared first on Marketing Insider Group.

Analytics

Analytics Marketing Marketers Content Marketing

This day in search marketing history: January 5

Search Engine Land

JANUARY 4, 2023

2017: Bing started delivering carousel-styled search results with images that link to a wide variety of exercise options on searches for [workouts], [exercises], [yoga] and [Pilates]. 2017: Chrome’s DevTools for SEO: 10 ways to use these browser features for your SEO audits by Aleyda Solis. by Jacob Baadsgaard. by Jacob Baadsgaard.

Search Marketers

Search Marketers User-Generated SEO Marketing

The customer data platform market

Martech

APRIL 12, 2024

BlueConic’s pure-play CDP is designed to give transformation-minded organizations and their growth-focused teams, such as marketing, ecommerce, digital product and experience, and analytics, access to unified, actionable, and privacy-compliant firstparty customer data. Those reporting that they had implemented a CDP fell from 31% to 25%.

Customer

Customer B2C Transform Retail

This day in search marketing history: February 7

Search Engine Land

FEBRUARY 6, 2023

Google Search Console performance reports data issue may impact analytics 2022: It impacted Google Search, Google Discover, and Google News data. Bing rejected 130M ads in 2016, including 17M tech support scam ads 2017: Advertisers attempting Phishing attacks and pushing counterfeit goods continued to try to evade detection.

Search Marketers

Search Marketers SEO User-Generated Marketing

This day in search marketing history: January 7

Search Engine Land

JANUARY 6, 2023

Google Manufacturer Center adds rich content, deeper analytics, expands availability. 2017: Cut The Fat: How To Reduce Wasted Ad Spend In Your AdWords Account by Jacob Baadsgaard. 2017: How Apple Could Play Spoiler For The Search Ad Business by Mark Ballard. Google’s Rich Results testing tool now supports code editing.

Search Marketers

Search Marketers Manufacturing SEO Marketing

Smart Marketing: How Corporate Marketers Deploy AI

The CMO Survey

FEBRUARY 21, 2020

Specifically, over half of respondents are utilizing AI technologies for content personalization (56.5%) and generating customer insights using predictive analytics (56.5%). Research by Accenture finds that poor personalization and lack of trust cost companies $756B in 2017 as 41% of fed-up customers switched companies.

CMO

CMO B2C Marketing Marketers

How Many Visitors Should Your Website Get? [Data from 400+ Web Traffic Analysts]

Hubspot Marketing

JUNE 19, 2023

HubSpot's recent web traffic analytics report yields information like only 31% of websites receive more than 50,000 unique visitors per month, ~50% of websites get 4-6 page views per visit, the biggest source of traffic is direct (22%), and more. The majority tracked analytics for B2C websites, while the rest tracked for B2B sites.

B2C

B2C Analytics User-Generated SEO

This day in search marketing history: March 10

Search Engine Land

MARCH 9, 2023

Search in Pics: Android ice sculpture, AMP team & cloud balloons 2017: The latest images showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. LinkedIn Lauches a Social News Site 2011: LinkedIn Today was totally algorithmically generated.

Search Marketers

Search Marketers User-Generated Marketing Marketers

From Trash to Treasure: Turn Product-Led Leftovers Into a Content Super-Source

Animalz blog

DECEMBER 14, 2023

For example, data from product analytics, quotes from user interviews, and industry insights from competitive research. Amplitude is a leading digital analytics platform that helps companies understand their customers better so they can optimize their products and marketing. Substack is a publishing platform founded in 2017.

Product

Product User-Generated Thought Leadership Customer Acquisition

The journey from journalism to SEO marketing expert

Martech

MAY 4, 2022

And it’s only when I landed in Canada as an immigrant in 2017 that I saw an opportunity to transition to marketing. Read next: Converseon applies predictive analytics to conversation data. I started as a journalist covering the media, entertainment and technology space back in India in 2013.

SEO

SEO Entertainment Marketing Marketers

Tracking 20 years of search

Search Engine Land

AUGUST 11, 2023

The site’s Google Analytics (GA) code is tellingly short: UA-67314-1. This article covers the key takeaways and findings from my analysis of seroundtable.com’s historical Google Analytics data. (If Before this, the site used Urchin Analytics, which became GA. John Mueller eras. were not found in the GA data.

SEO

SEO Analytics PR Search Marketers

Is click-through rate a valuable SEO metric?

Search Engine Land

APRIL 21, 2023

Well, given all the websites using Google Analytics and Search Console, Google has a wealth of user experience data. For example, they can see whether visitors came, puked and ran away after clicking your website (thanks to bounce rate as measured by Google Analytics). They could also see who clicked through in the first place.

SEO

SEO Finance Analytics Energy

100+ Surprising Video Marketing Statistics You Should Know in 2024

SocialPilot

JANUARY 15, 2024

The time spent watching Instagram videos has increased 80% since 2017. Advanced video analytics software is used by 35% of businesses to measure the performance of their video content. Companies using advanced video analytics are more likely to increase the budget for video marketing. Social Media Video Stats for Instagram 53.

Video Marketing

Video Marketing Gen Z Marketing Marketers

Tools To Help You Develop an Awesome Local SEO Strategy

SMA Marketing

OCTOBER 13, 2022

Google Analytics. No list of local SEO tools would be complete without Google Analytics. Google Analytics helps track your website traffic and user behavior. Google Analytics can also help you track conversions and sales. Moz shares a great overview of setting up Google Analytics for your local business.

SEO

SEO Analytics User-Generated Social Media Marketing

This day in search marketing history: January 29

Search Engine Land

JANUARY 28, 2023

How to know when it’s time to pay for search analytics tools 2019: Search marketing experts offered feedback on when to pay for search analytics tools, factors to consider and making the most out of what you buy. Google spend slowed slightly from Q3.

Search Marketers

Search Marketers Marketing Marketers Retail

How to do a Content Marketing Audit in GA4: 9-Steps for Discovering SEO, Email and Social Performance

Orbit Media Studios

FEBRUARY 14, 2023

Today we’ll do it with the latest version of Google Analytics and do a content marketing audit using GA4, which you should have added as a tag to Google Tag Manager. Just like filters in Universal Analytics, the GA4 filters allow you to include or exclude any value from any dimension.Here we want to include the “Session medium” dimension.

SEO

SEO Content Marketing Analytics Promotion

Mitigating the risks of generative AI by putting a human in the loop

Martech

JUNE 20, 2023

” That was how Dr. Rob Walker, an accredited artificial intelligence expert and Pega’s VP of decisioning and analytics, summarized a roundtable discussion of rogue AI at the PegaWorld iNspire conference last week. “There is no sustainable use case for evil AI.”

Customer Journey

Customer Journey Analytics Management Customer

2018: Survey Says!

Adobe Experience Cloud Blog

JANUARY 5, 2018

Technology, personalized content , account-based marketing (ABM) , and analytics are dominant investment themes, with AI showing up more now than ever before. Here’s a good read from late 2017 on AI and marketing that can get you started! More comprehensive analytics— 6%. Better sales and marketing alignment— 24%.

Thought Leadership

Thought Leadership CRM CMO Customer Journey

Uncertain times: Monday’s Daily Brief

Martech

SEPTEMBER 27, 2021

Predictive analytics to navigate uncertain times . Even in uncertain times, AI-driven predictive analytics can help marketers see what opportunities are coming down the pike. Much of the way marketers use predictive analytics is customer-focused. Chris Wood, Editor. BOX AD GOES HERE.

Analytics

Analytics Finance CMO Advertising

Unleashing enterprise SEO superpowers: The 4 pillars for SEO success

Search Engine Land

JULY 24, 2023

In 2017, I crafted a comprehensive four-part system to structure SEO strategies and teams, which was covered in various publications and was reviewed on the “ Best SEO Podcast ” by Matt Bertram and Chris Burres. However, reporting can prove intricate due to the requirement of tracking keywords from Google organic search.

SEO

SEO Transform Communications Management

What's Changed (and What Hasn't): The 2020 Moz Blog Reader Survey Results

Moz

DECEMBER 16, 2020

We'll go through what's changed — and what hasn't — for our readership since our last survey in 2017, and detail what those insights mean for the Moz Blog in 2021. This is actually our first data point, showing that engagement with surveys has shifted drastically since our 2017 survey, which got nearly 600 responses in just one month.

SEO

SEO Analytics Education Place

6 Advanced Affiliate Marketing Strategies to Try

Neil Patel

DECEMBER 16, 2020

When it comes to understanding your readers , data and analytics are your friends. Software like Quantcast can show you this data or use the Demographics and Interests feature in Google Analytics. Some social media platforms have built-in analytics features that make it easy to understand who’s following you. Use them wisely.

Affiliate Marketing

Affiliate Marketing Marketing Strategy Non-Profit Marketing

Web analytics is badly broken

YouTube Experimenting With New Features For Analytics Research Tab via @sejournal, @BrianFr07823616

Trending Sources

3 Can’t-Miss Learnings at Marketing Nation Summit 2017

R.I.P. UA – Search Engine Land property has stopped processing data

7-Step Facebook Marketing Strategy to Dominate 2017

3 In Demand Skills Every Marketer Should Have In 2017

The 5 Elements of an Effective Digital Marketing Strategy for 2017 and Beyond

How to Market E-Commerce in 2017

#SproutChat Calendar: Upcoming Topics for May 2017

How one Google featured snippet is killing commercial list-based content

Meet Team Sprout: Marie, Manager, Marketing Data & Analytics

19 Key Market Research Statistics

This day in search marketing history: March 16

This day in search marketing history: February 13

This day in search marketing history: January 23

Top Ten Results From The CMO Survey – August 2019

Safari tightens grip on third-party interactions

This day in search marketing history: February 10

This day in search marketing history: March 17

10+ Examples of Awesome Integrated Marketing Campaigns

This day in search marketing history: January 18

This day in search marketing history: January 12

Analytics In The Age of Mobile: 5 Ideas To Track Your Success

This day in search marketing history: January 5

The customer data platform market

This day in search marketing history: February 7

This day in search marketing history: January 7

Smart Marketing: How Corporate Marketers Deploy AI

How Many Visitors Should Your Website Get? [Data from 400+ Web Traffic Analysts]

This day in search marketing history: March 10

From Trash to Treasure: Turn Product-Led Leftovers Into a Content Super-Source

The journey from journalism to SEO marketing expert

Tracking 20 years of search

Is click-through rate a valuable SEO metric?

100+ Surprising Video Marketing Statistics You Should Know in 2024

Tools To Help You Develop an Awesome Local SEO Strategy

This day in search marketing history: January 29

How to do a Content Marketing Audit in GA4: 9-Steps for Discovering SEO, Email and Social Performance

Mitigating the risks of generative AI by putting a human in the loop

2018: Survey Says!

Uncertain times: Monday’s Daily Brief

Unleashing enterprise SEO superpowers: The 4 pillars for SEO success

What's Changed (and What Hasn't): The 2020 Moz Blog Reader Survey Results

6 Advanced Affiliate Marketing Strategies to Try

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