Martech

FEBRUARY 22, 2024

2017 was a watershed year where I witnessed firsthand a massive influx of new clients to the Lytics CDP during my time there running customer success. Fast forward from 2017 to 2024: GDPR, CCPA and a rapidly growing patchwork of state-determined policies influence data residency, accessibility and proper usage.

User-Generated 113

User-Generated Transform Analytics CMO 113

Sprout Social

JUNE 24, 2019

Arcane is the original digital-first agency helping its client partners navigate the ever-changing technical and digital landscape. Check out its participation in our digital #SproutSessions series. B Squared Media is a boutique digital marketing agency specializing in “done-for-you” social media marketing and advertising.

Non-Profit 92

Non-Profit PR Social Media Marketing Retail 92

Adobe Experience Cloud Blog

JANUARY 26, 2017

As frustrating as a high churn rate can be, there are ways that you can you improve customer retention, all the while identifying post-sale opportunities. More than salvaging customers who might be on the brink of leaving, customer marketing maximizes the opportunities you already have. Don’t take my word for it.

Thought Leadership 115

Thought Leadership Communications Education Product 115

Unbounce

OCTOBER 15, 2024

For example, a digital marketing agency might create informative blog posts or videos that answer common questions potential clients have. Services and offers are more frequently customized Marketing agencies often provide highly customized solutions tailored to each client’s unique needs.

Marketers 98

Marketers Marketing User-Generated CRM 98