The CMO Survey

FEBRUARY 24, 2021

Despite overall losses, marketers report an 11.5% increase in digital marketing spending in the last year, pointing to a major shift in how marketers are spending their budgets. This focus is expected to continue with digital budgets predicted to grow by 10.1% in the next year.

Transform 130

Transform CMO B2C Digital Marketing 130

Adobe Experience Cloud Blog

OCTOBER 23, 2019

Ben Scott , Senior Digital Marketing Manager, Grant Thornton Australia. Caitlin Poliska , Sr Director, Marketing & Sales Ops, Adobe Practice Lead, The Pedowitz Group. Carole Elwell , Marketing Ops, Director/VP, Southwest Airlines. Chelsea Kiko , Senior Manager, Marketing Ops, Hileman Group. Kate Federhar , Sr.

Transform 96

Transform Thought Leadership Global Marketing Digital Marketing 96

Martech

MAY 13, 2022

Mobile also offers the possibility of precision location marketing for even better personalization. Mobile marketing covers a wide variety of digital marketing tactics, technology, and strategies that focus on reaching people on their mobile devices (but mostly their smartphones). What is mobile marketing?

Transform 123

Transform Gen Z Shoppers Retail 123

Sprout Social

SEPTEMBER 18, 2023

Remove siloes within marketing and sales teams Oftentimes, sections of the marketing teams are functioning in separate bubbles. The advertising team may not know what the content team is doing and the PR team is unaware of what the customer marketing team is up to.

Social Media Marketing 129

Social Media Marketing Marketing Marketers Influencer Marketing 129

Martech

JUNE 13, 2022

There are many attribution models and high-tech attribution platforms that promise to make it crystal clear where customers came from and how each touchpoint contributed along the way. Unfortunately, none of them are a panacea for the challenges of modern marketing. Get the daily newsletter digital marketers rely on.

Customer Journey 114

Customer Journey Marketing Marketers User-Generated 114

Martech

FEBRUARY 4, 2022

The goals for the NFT initiative also have to be tied to what the brand knows about their customers. Marketers have to be precise about the audience they intend to reach and make sure the technology fits the customers they intend to serve. Get the daily newsletter digital marketers rely on. Processing.Please wait.

Branding 129

Branding Fashion New Technology CRM 129

Hubspot Marketing

MAY 14, 2019

Like many of the people who work in the industry, digital marketing was born in the 1990s. Needless to say, marketing has evolved at breakneck speed since then, sprouting many more types of marketing. In recent years, any stance taken on sensitive social issues can be considered controversial marketing.

Stealth Marketing 144

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 144

Martech

AUGUST 12, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and are you happy where you are? I ask because I’ve been reading suggestions that many marketers are looking to make a change in their career trajectories in the near future.

Transform 112

Transform CMO Customer Acquisition Retail 112

Power Digital Marketing

DECEMBER 5, 2022

For reliable technical support, analytics prowess and creative guidance, it’s beneficial to partner with a digital marketing agency that knows its way around TikTok. To see what your custom marketing strategy could look like on fresh and established channels, reach out to Power Digital today. Sources: Statista.

Gen Z 52

Gen Z User-Generated Advertising Advertisers 52

Martech

JUNE 3, 2022

” Rather than tailoring messages to individual customers, marketers in the B2B space are recognizing the need to adopt account-based strategies to resonate with groups of executive-level buying groups. “The other thing that you need to make ABM successful is tight marketing and sales alignment,” Britt said.

Direct Mail 116

Direct Mail Customer Acquisition Marketing Marketers 116

Martech

MAY 18, 2022

Just as it’s important for brands to build relationships with customers, marketers also have to build relationships between the blocks of content that are centralized in their DAM. Get the daily newsletter digital marketers rely on. Build content relationships. Processing.Please wait.

Management 94

Management Digital Marketing Branding Transform 94

Rock Content

JULY 12, 2023

Google Search and Google Maps have become the two favorite Digital Marketing tools for small companies. The reason is simple: digital transformation turned the internet into a powerful ally for anyone looking to attract customers and build strong relationships with them.

Transform 52

Transform Digital Marketing Marketing Strategy Management 52

Sprout Social

JUNE 24, 2019

Arcane is the original digital-first agency helping its client partners navigate the ever-changing technical and digital landscape. Check out its participation in our digital #SproutSessions series. B Squared Media is a boutique digital marketing agency specializing in “done-for-you” social media marketing and advertising.

Non-Profit 71

Non-Profit PR Social Media Marketing Retail 71

Hubspot Marketing

JULY 10, 2019

B2B Digital Marketing. Every business, whether B2B or B2C should have a digital presence — which is comprised of paid ads, search engine optimization, a website, and any other place your B2B company is active online. Let’s walk through a handful of tactics that can strengthen your B2B digital marketing strategy.

B2C 143

B2C Social Media Marketing Marketing Marketers 143

Sprout Social

MAY 25, 2022

Social teams have an incredibly valuable set of skills they’re using to make branding magic every day, and they’re also seeing unfiltered customer, market and prospect opinions about your brand and products on a daily basis. Take social media managers, for example.

CMO 94

CMO Social Media Marketing Management Price 94

Martech

JANUARY 31, 2022

Preference centers are emerging as a way for digital marketers to stay in touch with their customers without displeasing them. Parsad put down this checklist: A preference center pulls in any part of your organization that communicates or interacts with the customer. Of course not, and preference management is the same.”.

Transform 93

Transform B2C Law Customer loyalty 93

Sprout Social

AUGUST 25, 2022

To run a successful platform-specific advertising campaign , you should plan to invest at least $5,000 per month , according to Sprout’s Manager of Digital Marketing, Maggie Anderson. Sydney Nielsen, Sprout’s Manager of Customer Marketing, says, “Working with agencies is an investment that delivers high return.

Management 122

Management Transform Price CRM 122

Litmus

MAY 4, 2021

As marketing leaders, we often ponder this question during our annual planning season when we’re forecasting our goals, themes, campaigns, and budgets for the coming year. Marketing has never been more complex. If this sounds familiar, in the spirit of Adam Grant , I invite you to: “Think Again.”.

Transform 80

Transform Marketing Marketers Finance 80

Sprout Social

SEPTEMBER 5, 2018

9/12 – Creating Real Connection with Customers with Ciara Klein, Customer Marketing Strategist. As social has matured as a channel, so has the ways brands can connect with their customers. 9/26 – How to Elevate Connection with Paid Social with Shelby Cunningham, Digital Marketing Strategist.

Digital Marketing 46

Digital Marketing Education Promotion Communications 46

Adobe Experience Cloud Blog

JANUARY 26, 2017

As frustrating as a high churn rate can be, there are ways that you can you improve customer retention, all the while identifying post-sale opportunities. More than salvaging customers who might be on the brink of leaving, customer marketing maximizes the opportunities you already have. Don’t take my word for it.

Thought Leadership 115

Thought Leadership Communications Education Product 115

Base.ai

AUGUST 3, 2020

How can you improve post-sale customer engagement and personalized experiences while you’re losing touch with your customers and working in extreme circumstances? We get a lot of questions on how customer marketers are changing their programs to align with the current reality. Adopt new funnels on digital channels.

Customer 52

Customer Transform User-Generated Affiliate Marketing 52

Adobe Experience Cloud Blog

FEBRUARY 9, 2018

Like customers, affiliates are people who are interested in your company and want to work with you. A proactive affiliate acquisition plan combines traditional recruiting methods with the digital marketing channels that are typically used to reach customers. Why would you recruit them differently?

Customer Acquisition 132

Customer Acquisition Affiliate Marketing Customer Thought Leadership 132

Adobe Experience Cloud Blog

JUNE 6, 2011

With this in mind, marketers are now taking the time to develop a comprehensive persona for each type of buyer. As more and more data feeds in from prospects and current customers, marketers need to ensure the lead data they have is quality. This makes it far easier for them to flesh out a content plan that drives leads.

Management 122

Management Marketing Mix Social Media Marketing Digital Marketing 122

Rock Content

JUNE 23, 2020

Google Search and Google Maps have become the two favorite Digital Marketing tools for small companies. The reason is simple: digital transformation turned the internet into a powerful ally to whoever wants to attract customers and build a strong relationship with them. It is free. Upload Images.

Transform 72

Transform Marketing Strategy Digital Marketing Management 72

Adobe Experience Cloud Blog

AUGUST 2, 2016

In short, the right engagement marketing solution can help you cultivate your own advantage. Look and act like a huge enterprise customer marketing team by becoming more proactive, efficient, and helpful. Want to learn how else your enterprise can use digital marketing to get an advantage?

eBook 91

eBook Customer Thought Leadership Transform 91

Hootsuite

AUGUST 19, 2021

A client might ask you to help with other digital marketing tasks like writing blog posts, or even with logistics, like packing customer shipments. When working with small business clients with limited resources, you may be expected to step outside of typical normal social media duties.

Management 136

Management Copywriting Real Estate Logistics 136

Adobe Experience Cloud Blog

JULY 3, 2018

Part of encouraging community growth is knowing the journey that your clients take across your website and other digital properties. The biggest goal of every digital marketing specialist is to turn one-time buyers into the returning loyal customers.

Customer 134

Customer Thought Leadership Marketing Marketers 134

Pam Didner

APRIL 23, 2019

Understanding the Questions Sales Asks is the Key for Account-Based Marketing (ABM). However, with the rise of digital marketing, email, website, and social media are becoming powerful tools for sales and not just marketing. I don’t think that the fundamental differences will ever go away.

Marketing 49

Marketing Marketers CRM eCommerce 49

Adobe Experience Cloud Blog

JANUARY 21, 2016

So without further ado, here are five trends and predictions the Marketo marketing team identified for this year and how you can prepare for them: 1. Social Media Marketing: Google is going to feel the pressure from social media advertising. but that percentage is growing fast.

Thought Leadership 91

Thought Leadership Direct Mail Customer Journey Marketing 91

OnPassive Marketing

APRIL 29, 2022

This means it is essential to find a way that builds connections between the company and the customers that make up its target market. One way to do this is through marketing automation software that allows companies to create customized marketing strategies for different types of customers and geographies.

Customer 90

Customer Branding Social Media Marketing CRM 90

Marketing Insider Group

JULY 14, 2020

The digital disruption of marketing is still in its infancy but has profoundly changed how brands connect with buyers. Most marketing is still stuck in traditional mindsets. Content marketing is the most critical aspect of modern marketing, and its focus is always on the customer. The world is chaotic.

Thought Leadership 116

Thought Leadership Marketing Marketers CMO 116

Marketing Insider Group

APRIL 10, 2023

Digital marketing is table stakes for companies that want to attract and convert new customers, but nearly half of all companies ( 45% ) don’t know the ROI of their marketing strategy. Hiring an agency allows you to execute at the level today’s market requires. Let’s dive in. What Are The Main Web Traffic Sources?

B2C 136

B2C Real Estate Food Finance 136

Sachs Marketing Group

SEPTEMBER 12, 2023

Employing a multi-faceted strategy helps reach a wider audience and increases the chances of converting leads into customers. Marketing your business online can be a daunting task. Digital marketing is a cost-effective way to reach your target audience and grow your business, and we’re here to help you get started.

Real Estate 52

Real Estate Digital Marketing Key Performance Indicator Marketing 52

Adobe Experience Cloud Blog

NOVEMBER 9, 2018

Customer support. New customer marketing. Department lead presentations: 10 minutes each. Learned from last week: 5 minutes. Want to learn/test this week and suggested ways to learn: 5 minutes. Recommend presentation order. Resource Q&A to clarify design, development, or other resource estimates: 10 minutes.

User-Generated 132

User-Generated Analytics Thought Leadership Price 132

Marketing Insider Group

SEPTEMBER 15, 2010

While none of those ideas are bad at all, I have found it helpful to use the following 4 Cs to guide marketers on the journey to successful social media marketing. They are: Customers: something that is missing from many social media plans is the focus on customers. And once you have a customer, you need to keep them.

Whitepaper 76

Whitepaper Telemarketing Customer loyalty Social Media Marketing 76

Marketing Insider Group

MAY 31, 2012

Marketing ROI is the most important issue driving change in marketing orgs. 2nd is Digital Marketing #sds12. social media is biggest investment area for marketing, next is customer marketing, technology, content and digital #sds12. BrennerMichael. Michael Brenner. BrennerMichael.

Inbound Marketing 76

Inbound Marketing Education Thought Leadership CMO 76

Martech

JANUARY 12, 2023

Appointment-making platform Booksy, popular especially in the beauty industry for booking clients, is a versatile digital marketing tool for many small businesses. The new DAM allowed Booksy to consolidate internal marketing and sales assets for Booksy’s outreach to their small-business customers.

Product 98

Product Global Marketing Management Digital Marketing 98