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Digital Marketing Trends You Need to Know About to Stay Ahead of the Game

TechWyse

The rise of video content is one of the most significant trends in digital marketing today. We may expect that brands will invest more in video creation and distribution. Brands seeking to engage their consumers more will emphasize video marketing. Higher conversion rates and better ROI due to the targeted approach.

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The Top 2024 Digital Marketing Trends to Explore Next Year

Sachs Marketing Group

AI enables brands to analyze consumer behavior and preferences at an unprecedented scale, allowing for highly targeted marketing campaigns. In return, businesses gain valuable insights directly from their audience, enabling them to tailor marketing strategies more effectively.

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How to Use Instagram for Business: A Practical Step-by-Step Guide

Hootsuite

Brands can run fundraisers in Instagram Live broadcasts, open shops from their profiles and let people book reservations from their accounts. Since defining your target market is one of the most important parts of your marketing strategy for any marketing tool, we’ve created a step-by-step guide that explains all the details.

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Data Privacy Changes: A Must-Read Guide for Marketing Agencies

Customers.ai

With landmark regulations like GDPR and CCPA taking hold in 2018 and 2020 respectively, data privacy has surged to the forefront of the tech landscape. Giants like Google, Meta, and Apple have made data privacy their mission, and the outcomes are impacting the very core of advertising and marketing strategies.

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The Complete Guide to TikTok Advertising for Marketers

Hootsuite

While searching for examples of effective TikTok ads, we found several major brands advertising on TikTok. TikTok was one of the most downloaded apps in the US, Japan, India, and Korea in 2018. . TikTok offers several options for advertisers to reach their target demographic. . Who should advertise on TikTok? .

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Data Privacy Changes: A Must-Read Guide for Marketing Agencies

Customers.ai

With landmark regulations like GDPR and CCPA taking hold in 2018 and 2020 respectively, data privacy has surged to the forefront of the tech landscape. Giants like Google, Meta, and Apple have made data privacy their mission, and the outcomes are impacting the very core of advertising and marketing strategies.

Law 56
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10 Ways to Market to Gen Z

Power Digital Marketing

Another defining quality of Gen Z is their relationships with brands and brand loyalty, or lack thereof. They are less brand loyal than Millennials who spent their teenage years wearing pricey, trendy brands such as Hollister, Abercrombie & Fitch and Victoria Secret’s PINK line. Reach Them Where They Are.

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