Businesses Grow

JANUARY 9, 2023

If you’ve followed me for a while, you know I have a good track record of thinking through how trends come together and then pointing the way to our marketing future. I devoted two years of my life to this book (and actually the idea first percolated in 2018!). And Chapter 1 … well, a few people told me it made them gasp.

Health 143

Health Marketing Marketers B2C 143

Content Marketing Institute

NOVEMBER 9, 2018

But ask marketers if they’re measuring the right things and most answers are closer to “damned if I know” than “you betcha.” In May I judged a category in the 2018 Content Marketing Awards. If you can prove content marketing is impacting the bottom line, you’ll have no problem getting more budget for future efforts.

Content Marketing 110

Content Marketing Customer Acquisition User-Generated Marketing 110

Hubspot Marketing

AUGUST 21, 2023

Describe your targeted customer acquisition strategy in detail. Share anticipated challenges your business may face in acquiring customers and how you plan to address them. This is a great approach, allowing businesses to focus on where their marketing dollars are making the most impact.

Price 98

Price Finance Marketing Strategy Product 98

Rock Content

MARCH 4, 2020

Competing with bigger companies for the ad space in most forms of traditional marketing can be almost impossible for smaller businesses. This is something that they can cover with the help of Digital Marketing, as they can reach an audience of their choice with minimal effort.

Digital Marketing 52

Digital Marketing B2C Marketing Marketers 52

Rock Content

APRIL 30, 2020

SEO plays a role in SEM (Search Engine Marketing), which covers all search engine strategies, including paid ads and sponsored links. This results in a higher return over investment (ROI) and lower customer acquisition cost (CAC) by employing SEO. What are search engines?

SEO 81

SEO User-Generated Digital Marketing Communications 81