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Navigating social media marketing in an election year

Sprout Social

According to Harvard Business Review , “Business has become enmeshed with politics and social issues…By 2018, CEO activism was seen as the ‘new normal.’” For example, Gen Z voters are particularly interested in mental health , while Gen X is more concerned about employment opportunities.

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21 Snapchat Stats That Matter to Social Media Marketers

Hootsuite

Tracking essential Snapchat user stats, familiarizing yourself with the most up-to-date Snapchat business statistics, and learning interesting facts about the social media platform can take your social media marketing strategy to the next level. 55% of Gen Z have ad recall after watching 0 to 2 seconds of an ad.

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7 statistics that prove the importance of social media marketing in business

Sprout Social

The Harris Poll, on behalf of Sprout Social, surveyed more than 1,000 US consumers and 250 business executives to better understand how they use social media, the importance of social media marketing, social’s impact on organizations and how its influence will change in the coming years.

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Instagram Demographics That Matter to Social Media Marketers in 2020

Hootsuite

That way you can make the best decisions when it comes to your social media marketing strategy. 1 billion users worldwide by 2018, according to Instagram CEO Kevin Systrom. More than 1 billion monthly active users (last updated by Instagram in 2018). Instagram age demographics. adults: Ages 18–24: 75%. 43% of U.S.

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Social Media Marketing: The Ultimate Guide

Hubspot Marketing

Frye’s Instagram account is a great example of successful social media marketing — it’s attractive, distinctly Frye, engages their 197K followers, and promotes their products. But why is social media marketing so important? Why should you spend time creating social media accounts for your business?

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30 Reddit Stats and Facts to Know in 2020

Hubspot Marketing

While Reddit's user-oriented platform might be too difficult for small to medium-sized business marketers right now, it's still evolving. The platform is also thriving with Gen-Z and millennial audiences that might be using that platform to make purchasing decisions later on in life. Gen Z makes up 26% of Reddit Users.

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Stats roundup: How social media marketing has changed after Covid-19

Econsultancy

This figure is up from an average 2 billion searches per month in 2016 – or a 150% increase –  according to Social Media Today. Findings from an IPA report confirmed that the social media platform more than doubled its reach to 15-24 year olds throughout the initial coronavirus lockdown, up from 14% to 30%.