A marketer’s 2022 guide to Marketo: What it does today
Martech
JANUARY 13, 2022
The company was founded in 2006, but was purchased in 2018 by software juggernaut Adobe for $4.7 Lead management. Marketo offers campaign cloning across programs, workflows, and assets and integrates with Salesforce, Microsoft Dynamics, SAP, and other CRM systems to increase lead management effectiveness. Collaboration.
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