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The Unsung Relationship Between Customer Experience & Marketing: Delivering the Brand Promise

Hubspot Marketing

If I asked you what marketers identify as the number one most exciting business opportunity in 2019, I bet most of you would guess "social media", "mobile-first experiences", or even "video marketing". Data is not only used for targeting marketing campaigns, but also for improving the customer experience.

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Digital Marketing In 2020 | 7 Reasons Why Small Businesses Need It

Adobe Experience Cloud Blog

They will allow you to create personalized and very targeted marketing campaigns for specific types of people and, eventually, turn them into buying customers. Digital marketing offers a multichannel approach to boost conversions. 83% of marketers used video marketing in 2019 and 87% said video was earning them “a good ROI”.

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Digital Marketing Trends You Need to Know About to Stay Ahead of the Game

TechWyse

Brands seeking to engage their consumers more will emphasize video marketing. In today’s generation, 85% of businesses use video content marketing as a marketing strategy. Here are some of the benefits of video marketing: It increases brand awareness and engagement.

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How to Develop a Content Strategy in 7 Steps: A Start-to-Finish Guide

Hubspot Marketing

By knowing your target audience, you can produce more relevant and valuable content that they'll want to read and convert on. If you're an experienced marketer, your target may have changed. Do you want to target a new group of people or expand your current target market? Download for Free.

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B2B Lead Generation Strategies That Will Deliver Marketing ROI

Marketing Insider Group

The ones you choose should depend on who your target market is and where they tend to hang out. Use familiar language, optimize your email marketing layout, and give them an offer they can’t refuse. Ramp Up Your Video Marketing. Video marketing presents a promising opportunity to reach your target audience.