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How to edge out your competition with market research

Sprout Social

Be honest: when’s the last time you conducted market research? So much of modern marketing is about taking action and chasing immediate results. And taking the time to do research might not seem like much of a priority. Why is market research so important, anyway? First, let’s define what market research is.

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The Ultimate Guide to Successfully Rebranding in 2019

Hubspot Marketing

If you're looking at rebranding your business because sales have been slow or brand awareness efforts don't seem to be paying off, you might want to reconsider -- these issues can potentially be solved by creating a new marketing strategy , or conducting market research to identify the underlying cause. Image Source.

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Top Instagram trends from 2019 and what to expect in 2020

Sprout Social

In order to help you, as a marketer, stay on top of these changes, we’re touching on a few Instagram trends that defined 2019 as well as bringing you a few trends to expect in 2020. Since their creation in 2016, Instagram Stories have been fast growing, reaching 500 million daily active users by early 2019.

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The Four Types of Research Design — Everything You Need to Know

Hubspot Marketing

In marketing, an example of experimental research would be comparing the effects of a television commercial versus an online advertisement conducted in a controlled environment (e.g. The objective of the research is to test which advertisement gets more attention among people of different age groups, gender, etc.

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Stock Markets and Social Media? Absolutely!

Hubspot Marketing

For example, stock market expert Josh Dylan argues that investing in social media stocks is an "attractive proposition" for two reasons. Firstly," he notes, "social media usage continues to climb, creating a vast and growing market for these platforms." Match Group, Inc.

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Digital Marketing In 2020 | 7 Reasons Why Small Businesses Need It

Adobe Experience Cloud Blog

Digital marketing helps small businesses build lasting customer relationships. Over 1,190 US-based small business respondents told Keap that their third biggest challenge in 2019 was retaining and re-engaging customers. It relies on solid market research to inform the next course of action. . Picture this: 41% of U.S.

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My 3 favorite marketing tactics of 2022

Ariyh

Ariyh doubled in size (~7,500 to over 15,000 subscribers), we crossed 150 research insights, and Ariyh’s Science-based Playbook of Pricing & Promotions just crossed $10,000 in revenue and 462 sales! Journal of Marketing Research (October 2019). 🥳 📘 Want to optimize your pricing?

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