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AAPI community takes notice when brands market to them

SmartBrief - Marketing

While it’s a great time for brands to connect with Asian American consumers, marketers should be marketing to the AANHPI segment all year long. trillion in 2024, growing 314% between 2000 and 2019, far exceeding the increase in purchasing power of all other racial and ethnic groups over the same period.

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The Ultimate Guide to Hiring a PR Agency in 2020

Hubspot Marketing

Between blog writing, drafting ad copy, and setting up an email workflow, it's hard to make time for brand awareness and media management. That's where a public relations (PR) agency can help. In today's world, PR and marketing overlap and intertwine, making it necessary to work together. Reputation management.

PR 133
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10+ Examples of Awesome Integrated Marketing Campaigns

SocialPilot

It was 2019, when Microsoft ran an integrated marketing campaign with Carlsberg. Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Marketing leaders are 1.5

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Social Media in Financial Services: 5 Essential Tips and Benefits

Hootsuite

The University of Massachusetts Dartmouth Center for Marketing Research found nearly all Fortune 500 financial services organizations have active social media profiles. Bonus: Download Hootsuite’s annual report on social media trends for financial services and insurance in 2019. Build brand awareness.

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11 Important Skills for Social Media Managers (Free Resume Template!)

Hootsuite

Social media managers own the skills that brands need in order to succeed on social. billion people using social media —and a million more joining every day—we all know that no marketing strategy can survive without a social component. Case in point: 90% of brands use social media now, and 77% of them expect their usage to increase.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Or maybe you’re itching to find out the latest strategies keeping top marketers on their toes? Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. Slideshare) 80% of marketers using audience segmentation report a rise in sales.

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Marketing Certifications That Get You Hired

Exposure Ninja

YouTube Certified Courses According to the website, YouTube-certified courses changed to only be open to creators and partners with a YouTube partner manager or with access to Content ID as of October 2019. Other Useful Certifications Being a good marketer isn’t just about understanding marketing.