Litmus

MAY 29, 2020

There’s a thriving community of dedicated and passionate email marketers, but it’s been a niche topic within the marketing ecosystem. In the past, marketing teams have worked in silos. The post Why Email Should Be At the Heart of Your Marketing Mix appeared first on Litmus.

Marketing Mix 95

Marketing Mix eBook Email Marketing Marketing 95

Marketing Insider Group

DECEMBER 18, 2019

How can you break through the noise on social media platforms to elevate your brand and gain traction for eBooks, blogs, and bylines if you’re one of so many fighting for the attention of internet passerby? The numbers are in from the 2020 B2B Marketing Mix Report and there’s a true standout social medium: LinkedIn.

Marketing Mix 111

Marketing Mix Thought Leadership Manufacturing Finance 111

Litmus

MARCH 23, 2020

The creative and managerial skills that made email an essential marketing and revenue channel at the turn of the 20th century aren’t the only ones that will move email into the core of the marketing mix for the next decade. In 2019, 33% of brands were planning to increase their budget for email team personnel.

Marketing Mix 74

Marketing Mix Email Marketing eBook New Technology 74

Marketing Insider Group

AUGUST 30, 2019

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. Have a Formal Marketing Plan. Use Retainer vs. Project Contracts. It’s all about the buyer, so go figure!

Marketing Strategy 10

Marketing Strategy Marketing Marketers Whitepaper 10

Litmus

OCTOBER 21, 2019

Curious how well your peers integrate email with the rest of their marketing mix? The post [Report] 2019 State of Email Workflows: From Pre-Send Planning to Cross-Channel Integration appeared first on Litmus Software, Inc. Start improving your email workflow ?.

Copywriting 47

Copywriting Marketing Mix Email Marketing Communications 47

Marketing Insider Group

AUGUST 30, 2019

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. Have a Formal Marketing Plan. Use Retainer vs. Project Contracts. It’s all about the buyer, so go figure!

Marketing Strategy 40

Marketing Strategy Marketing Marketers Whitepaper 40

Litmus

FEBRUARY 19, 2020

Email’s role in the digital marketing mix. Where does email fit into the ever-changing digital marketing world? Smart marketers have noticed email isn’t slowing down any time soon, and they’re willing to put their money where the results are. Our research revealed that 49.5%

Market Trends 82

Market Trends Digital Marketing Email Marketing Marketing Mix 82