Remove 2019 Remove eBook Remove Marketing Mix
article thumbnail

Why Email Should Be At the Heart of Your Marketing Mix

Litmus

There’s a thriving community of dedicated and passionate email marketers, but it’s been a niche topic within the marketing ecosystem. In the past, marketing teams have worked in silos. The post Why Email Should Be At the Heart of Your Marketing Mix appeared first on Litmus.

article thumbnail

What is the Most Trusted Social Media Platform in B2B?

Marketing Insider Group

How can you break through the noise on social media platforms to elevate your brand and gain traction for eBooks, blogs, and bylines if you’re one of so many fighting for the attention of internet passerby? The numbers are in from the 2020 B2B Marketing Mix Report and there’s a true standout social medium: LinkedIn.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

3 Predictions for the Future of Email Teams

Litmus

The creative and managerial skills that made email an essential marketing and revenue channel at the turn of the 20th century aren’t the only ones that will move email into the core of the marketing mix for the next decade. In 2019, 33% of brands were planning to increase their budget for email team personnel.

article thumbnail

19 B2B Marketing Strategies That Are Still Important for 2019

Marketing Insider Group

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. Have a Formal Marketing Plan. Use Retainer vs. Project Contracts. It’s all about the buyer, so go figure!

article thumbnail

[Report] 2019 State of Email Workflows: From Pre-Send Planning to Cross-Channel Integration

Litmus

Curious how well your peers integrate email with the rest of their marketing mix? The post [Report] 2019 State of Email Workflows: From Pre-Send Planning to Cross-Channel Integration appeared first on Litmus Software, Inc. Start improving your email workflow ?.

article thumbnail

19 B2B Marketing Strategies That Are Still Important for 2019

Marketing Insider Group

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. Have a Formal Marketing Plan. Use Retainer vs. Project Contracts. It’s all about the buyer, so go figure!

article thumbnail

[Report] The Digital Marketing Trends Every Email Marketer Must Know

Litmus

Email’s role in the digital marketing mix. Where does email fit into the ever-changing digital marketing world? Smart marketers have noticed email isn’t slowing down any time soon, and they’re willing to put their money where the results are. Our research revealed that 49.5%