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YouTube vs. TikTok: Which Is Better for Your Business in 2022?

Hubspot Marketing

Outside of China, 77% of Gen Z, 75% of millennials, and 44% of Baby Boomers visit YouTube daily. TikTok is known as the platform for Gen-Z — and the stats confirm it. Over half of Gen-Z consumers are on TikTok, and 46% of 13-19-year-olds say they use the platform daily. It also boasts 1.2

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80+ Instagram Stats You Need to Know in 2023

Hubspot Marketing

Millennials ranked Instagram as their favorite social media app in 2022. Gen Z-ers also ranked Instagram as their favorite social media app in 2022. TikTok and Instagram are the most used social media apps among Gen Z women. 72% of marketers work with influencers/creators on Instagram. Source ) 18.

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Blog vs. Podcast: Which Is the Best Choice for Your Business?

Hubspot Marketing

An entertaining and informative podcast is an opportunity to build brand awareness among Millennials and Gen Z. The number of people who listened to a podcast at least once increased by 20 million between 2018 and 2019. You can focus on building a content calendar, graphic design, and a blog marketing plan.

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7 Proven Social Media Promotion Ideas That Don’t Suck

Hootsuite

According to McKinsey, consumers — and especially Gen Z — value authenticity above all. The global ecommerce market grew 25% in 2020 compared to 2019, driven by necessity as stores and services had to close in most countries. Step 1: Create a social media marketing strategy. You need a plan, man.

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How to Use Social Media for Small Business: 11 Simple Tips

Hootsuite

Take the time to create a social media plan right upfront. Here are some strategic social media tips from our guide to creating a social media marketing plan : Set social media goals and objectives. — Twitter Business (@TwitterBusiness) August 19, 2019. But the data shows that 84% of millennials still use Facebook.

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Stats roundup: How social media marketing has changed after Covid-19

Econsultancy

The report notes that if this trend continues, marketers will likely spend record amounts during the fourth quarter of this year, a three-month period which historically sees the highest investment in social advertising in the lead up to the holidays. TikTok added more than 181m global MAUs in H1 2020. in Q4 versus Q3.

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12 Content Marketing Trends to Keep an Eye in 2021

Rock Content

Without face-to-face activations and with limited possibilities for physical interactions, all businesses had to look at their Digital Marketing plans with a new perspective. It is even more important to focus on video marketing when a company is thinking about its future and getting Gen Z on board. Visual Search.