SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend. Here we go!

Video Marketing 85

Video Marketing Gen Z Marketing Marketers 85

Search Engine Land

OCTOBER 3, 2023

So, here’s the first trend that’s reshaping YouTube and video marketing: Marketers and pundits may be looking at which AI tools are reducing the time, training, and expense required for creators to bring their visions to life. However, audiences are still evaluating the content, not the video production techniques.

Gen Z 122

Gen Z Millennials Marketing Marketers 122

Hubspot Marketing

JUNE 22, 2022

Outside of China, 77% of Gen Z, 75% of millennials, and 44% of Baby Boomers visit YouTube daily. TikTok is known as the platform for Gen-Z — and the stats confirm it. Over half of Gen-Z consumers are on TikTok, and 46% of 13-19-year-olds say they use the platform daily. It also boasts 1.2

Gen Z 126

Gen Z Millennials Price Social Media Marketing 126

Sprout Social

APRIL 22, 2021

TikTok users are aged 10-29 , proving that the younger generations are the most avid TikTok users. This segment includes Gen Z and younger Millennials, so it’s an important cross-section of social media users. Children ages 4-15 spend an average of 80 minutes a day watching TikTok videos. 62%–over half–of all U.S.

Gen Z 138

Gen Z User-Generated Millennials Marketing 138

Sprout Social

SEPTEMBER 3, 2020

— Suto (@HalieAtisuto) August 28, 2020. In terms of Twitch marketing, the site’s demographics skew on the younger side. For brands targeting a millennial or Gen Z audience that has even the mildest interest in gaming, the platform is a potential goldmine. — Wendy's (@Wendys) August 27, 2020.

Gen Z 130

Gen Z Branding Millennials Real Estate 130

Bannerflow

FEBRUARY 3, 2023

Remember that Instagram and Facebook consider three seconds a view, while engagement metrics involve interaction with the video. How do you engage customers in video marketing? Research by video production company Wyzowl found that consumers now watch over 19 hours of online video per week, up 3 hours since 2020.

Gen Z 52

Gen Z Advertising Advertisers Entertainment 52

Rock Content

JANUARY 18, 2021

Content Marketing continues to be a successful way for marketers to increase lead attraction and conversion. And no other year showed how important it is to quickly adapt strategies as 2020. Video Marketing. Following the trend of visual content, video marketing is expanding even more. Visual Search.

Market Trends 118

Market Trends Content Marketing Gen Z User-Generated 118